A series of 4 articles at Washington Post.

Online dating pool grows, but many users stay hush-hush
Graphic: Looking for Love?
Don’t like online dating? Try a matchmaker.
D.C.’s Hinge: In hotbed of networking, locally grown app mines friendship capital.

C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Wasting precious time with Matchmakers which should be obsolete.  


Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry
All other proposals are NOISE and perform as placebo. With less than USD10 Million you can copycat eHarmony
or
 innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever.