Friday, May 9, 2014

ComScore report: Mobile Path to Purchase

The rapid adoption and use of mobile devices is changing the face of digital marketing.
bigger screen, higher conversion!

Mobile concept is evolving, meaning tablets with Wi-Fi Network access and not necessarily smartphones.

Please read also:
U.S.A. Digital Future in Focus 2014 (comScore Report)
The implications of a multi-platform majority:
In the United States, more than half of all digital time spent now comes from mobile devices. U.S. time spent consuming digital content has increased dramatically in past three years due to mobile platforms.
Content is consumed across multiple devices by the same person!
SmartPhones rule the mornings.
PCs rule during the day.
Tablets rule the evenings.

Mobile & Multi-Platform: With the availability of smartphones and tablets, the multi-platform omnivore has emerged. But, it’s not a zero-sum game: More devices result in more time on all devices, including TV. Please analyze the Incremental and the Cannibalizing behavior.

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