Wednesday, May 28, 2014

Brazil Digital Future in Focus 2014

If you want to replicate a big success in Brazil, it will be as hard as the same to replicate it in all European countries, but in this case with 1/8 of population and the majority of the persons DO NOT own or WILL NOT use a credit/debit card to buy online! They will prefer to research online and then buy offline.
The same for Africa, and perhaps the same for Russia.
Many if not most, USA, Canada or European businesses models are inviable in Latin American countries!

Perhaps the same situation for Africa, Russia or even Australia.
(transportation costs could be 10 times bigger than Europe)
All European countries fit in Brazil or Australia,

compare to
U.S.A. Digital Future in Focus 2014 (comScore Report)

and please see also:
South American Market / 2 tips

ComScore report: Mobile Path to Purchase

more info AB Kinnevik & Rocket Internet GmbH. capital markets day 2014 / 13 presentations

Latin American countries digital future 2012!

Latin Americans do mostly not use any bank services. I think over 70% of population do not have any debit or credit cards, they always pay in cash.
The few ones who have credit cards, do mostly not use them for subscriptions to avoid automatic rebilling, and they are very afraid of phishing and identity theft.
The few ones who have debit cards, do mostly not use them for Internet transactions because they are afraid of phishing and identity theft.

More than 70% of people who own a cell phone in Latin America, are pre-paid clients. They do not receive bills, they charge credit in their cell phones by 2 methods: Acquiring pre-paid cards at kiosks/drugstores or via virtual charge at kiosks/drugstores/supermarkets or at any place with a PosNet terminal (Banelco or Link)

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