Wednesday, May 21, 2014

about the recent interview with the CEO of Match Group

via Courtland Brooks' blog.

My comments are:
eHarmony Inc. launched eH+ some months ago.
Match have followed eHarmony into the high-end matchmaking market, partnering with LA-based Three Day Rule.

Remember "It's Just Lunch To Face U.S. Class-action Lawsuit"

C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Wasting precious time with Matchmakers which should be obsolete.
The Online Dating Industry needs to kill the Matchmaking Industry, like computers killed typewriters.
"Tue Feb 05, 2008 1:48 am
Yagan's session, titled “Where’s Dating 2.0? The Lack of Innovation in the Online Dating Industry,” will contrast the evolution of other consumer Internet verticals with the relative standstill of online dating sites over the last decade.
.....“Our industry is missing the revolution, focusing on superfluous bells and whistles, like background checks and video-dating while ignoring the needs, desires, and expectations of singles,” said Yagan. “Why is it that sites like Digg and Facebook are free but Match and eHarmony charge almost USD1,000 per year for membership? Our industry must find a way to adapt to the business models and user experiences that singles expect in a Web 2.0 world.” ..."

but ... Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia's Communities, PlentyOfFish, Parship/eCift, and others).

I think IAC is going to deactivate Tinder soon or later, it will absorb it and merge with Match mobile (Please see Stream and Mixer features) if Tinder is cannibalizing Match mobile application.

Please remember:
When the IAC Personals bought OKCupid (3 years ago) for an astronomical amount of money (USD 90 million), the OKCupid team had the task to copycat Badoo, but they failed in that mission.
IAC Personals backed Tinder instead, as the copycat of Badoo, but it seems there is a divorce between Tinder and Match just now!

Please read:
Report about Q1 2014, IAC (nasdaq IACI)

As usual, they do not want to innovate, they want to squeeze their big databases to get all the juice (money) from the wallets of the users.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms.

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