Thursday, May 1, 2014

IBISWorld analyst ..... eHarmony is forecast to have U.S. revenue of USD310 million this year ???

"eHarmony has now 762K paying members"

My estimation for eHarmony was:
eHarmony Inc. 2013 revenue: USD 180 million
Employees: 120 (Worldwide)
Registered members (Worldwide): 20,000,000+
eHarmony reduced prices since 2009 and went freemium this 2013.

Paid members (Worldwide): 830,000
Estimated paid members by country:
eHarmony USA: 620,000
eHarmony UK: 90,000
eHarmony Canada: 70,000
eHarmony Australia: 50,000
eHarmony Brazil: 0, defuncted site.

Conversion rate: less than 5.00%
Average revenue per paid member: USD 18.07 per month.
Revenue: USD 180 million .
Operating expenses: USD 120 million
eHarmony is only sustained by a big marketing budget, not scientific evidence.
EBITDA during 2013: USD 60 million
Net profit: USD 42 million.
Please remember eHarmony is a 13+ years old obsolete site and a HOAX, based on a big scientific fraud. The same for sites like them, like Chemistry, another fraud in the Online Dating Industry.
The Big Five normative test that had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
The Big Five normative test had been replaced by HEXACO or Big Six test.

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