The CEO is NOT HONEST because "SingldOut Offers Genetic Matchmaking" but ...
that proposal is a HOAX, a big FRAUD in the Online Dating Industry.
Genetic Matchmaking is mainly based on the T_shirt Experiment that only proved:
normally cycling women (not pregnant and not taking contraceptive pills) are (temporarily) attracted by the perspiration scent of clothes used by men with a Major Histocompatibility Complex MHC more dissimilar to theirs,
and not proved: women attracted by those men for long term mating with commitment.
2 Scientific Papers debunk their claims.
1) "Human oestrus" Gangestad & Thornhill (2008)
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
2) "Does the contraceptive pill alter mate choice in humans?" Alvergne & Lummaa (2009)
".. whereas normally cycling women express a preference for MHC (Major Histocompatibility Complex) dissimilarity in mates, pill users prefer odours of MHC-SIMILAR men, indicating that pill use might eliminate adaptive preferences for genetic dissimilarity."
"...., Roberts et al. attempted to eliminate these potential confounds by adopting a within-subject design in which women's mate preferences were assessed before and after they began taking the pill. Women starting the pill showed a significant preference shift towards MHC SIMILARITY compared with three months before the pill was taken, a shift that was not observed in the control group of normally cycling women."
What is important in attracting people to one another may not be important in making couples happy.
"Opposites attract but then they attack", Dr Buckwalter's dixit.
Persons with opposites characteristics feel attraction between them for short_term mating.
Persons with similar characteristics are more suitable/qualified for long_term mating.
As per the personality test used in the SingldOut site, most probably it is a IPSATIVE test quite similar to the one used at "Butterflies Again" dating site circa 2008.
Please see also:
WE HAVE CHEMISTRY! ??? NOT
PAPER The common neural bases between sexual desire and love
Chemistry, 6 years from its genesis.
10 years ago, during December 2004, Dr. Helen Fisher was contacted by the people from Match to create Chemistry, the last innovation at Match, a compatibility matching method.
I remember I had seen two draft papers from Chemistry:
The first clearly shows:
a) that Chemistry has a low successful "1.2.3 MEET in person step-by-step process", low successful first meeting rate for its members.b) its matching method only reported early stage attraction between prospective mates and after the first meeting; in some persons attraction reduces its level OR worse even, morphs/metamorphoses to rejection. i.e. it is working only for short term mating!!!
The second shows:
a) the high serotonin type (Builder) who is attracted to people like themselves and the high dopamine type (Explorer) who also is attracted to people like themselves, could be looking for a LONG term romantic relationship.
b) the high estrogen Negotiator who is attracted to the high testosterone Director and vice versa, could be looking for a SHORT term romantic relationship.
The persons who use Chemistry, meet in person, and after that want to continue dating, is only a very small percentage of them. Less than 6% reach the first meeting in person stage. Of that 6% who reach the first meeting in person stage, not known exactly the percentage of persons who want to continue dating, but I suspect it is very low.
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations. http://
Lack Of Innovation & Decadence can summarize the Online Dating Industry for years. http://
The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Please read: The 8 tips to innovate in the Online Dating Industry 2014!
Matching Algorithms for the Online Dating Industry 2014 (serious daters)