Monday, July 28, 2014

State of Social Media in LATAM countries 2014

comScore Report

The State of Social Media in Latin America and the Metrics that Really Matter

Women "more social" than men
Measuring what matters in Social Media: Engaged Audience and not just Fans, Followers and Actions.
Social Audience should be Loyal.
Photos consistently drive content performance across top pages in LatAm countries during 2014.
Status and Link posts saw a dip in engagement.
78% of posts at Facebook were photos, with 88% engagement driven by those posts.
Badoo is the only social network mentioned in the report.
Nor Zoosk, nor AreYouInterested, nor Tinder, nor HowAboutWe are mentioned.

The Simpsons, Apple, NetFlix, Facebook, LinkedIn, WordPress, Google, Hotmail, Yahoo, YouTube, Blogger, Wikipedia, Bing, Twitter, Skype are BIG successes, here,  in Argentina!!!
I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World. NO online dating company (for serious daters) has success here in Argentina nor Brazil or other Latin American country. 

Please see also:
2013 Latin America Digital Future in Focus Report by comScore
Brazil Digital Future in Focus 2014

compare to
U.S.A. Digital Future in Focus 2014 (comScore Report)

and please see also:
South American Market / 2 tips

ComScore report: Mobile Path to Purchase

Latin American countries digital future 2012!
Social dating is vaporware. Please read: The 8 tips to innovate in the Online Dating Industry 2014! 

LIFEPROJECT METHOD: 100X better than eHarmony, not 100% better, 100 times better!
Matching Algorithms for the Online Dating Industry 2014 (serious daters)

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