Cupid’s Arrows Fly on Social Media, Too ???

http://bits.blogs.nytimes.com/2014/06/28/cupids-arrows-fly-on-social-media-too/?_php=true&_type=blogs&_r=0

"... (the) chief operating officer of the dating site eHarmony, said it had grown much larger in the last year — to 765,000 subscribers from 500,000, a gain of 55 percent. And the time people spent on the site and its mobile app rose by half. "

Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
 http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/matchmaking-app-hinge-attracts.html

As for eHarmony, it is a 13+ years old obsolete site and a HOAX, based on a big scientific fraud. The same for sites like them, like Chemistry, another fraud in the Online Dating Industry.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/ibisworld-analyst-eharmony-is-forecast.html
The Big Five normative test that had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
The Big Five normative test had been replaced by HEXACO or Big Six test.

The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
It is all about achieving the eighth decimal!
With 8 decimals, you have more precision than any person could achieve by searching on one's own, but the only way to achieve the eighth decimal is using analysis and correlation with quantized patterns.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry All other proposals are NOISE and perform as placebo.