Thursday, October 17, 2013

NEW comScore reports: Digital Future in Focus

2013 Japan Digital Future in Focus
The report provides a comprehensive overview of the Japanese digital market and examines how the prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce are defining the current marketplace and what these trends mean for marketers.

Remember Match in Japan and eHarmony Japan failure ?

See also
Europe Digital Future in Focus 2013 - Russia
The Digital World in Focus

U.S. is no longer center of the digital world.  China now has world’s largest desktop user base.
Mobile & Multi-Platform: With the availability of smartphones and tablets, the multi-platform omnivore has emerged. But, it’s not a zero-sum game: More devices result in more time on all devices, including TV.

Please read also:
Internet Trends report 2013 from KPCB
mobile applications adoption rate
Mobile Operators' Business Models
"The Mobile Digital Omnivore" from ComScore UK
Full Webinar and some slides LATAM Digital Future 2013
2013 Latin America Digital Future in Focus Report by comScore

EXCELLENT research! Mobile's Impact on Dating and Relationships

The Simpsons, Apple, Facebook, LinkedIn, WordPress, Google, Hotmail, Yahoo, YouTube, Blogger, Wikipedia, Bing, Twitter, Skype are BIG successes in Argentina!!!
I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World.

NO online dating company (for serious daters) has success here in Argentina nor Brazil or other Latin American country.

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