"We basically looked at our growth in users over the last year and our growth in converting those users to payers over the last year and then basically assumed, if we can do the exact same thing that we did over the last year over the next 3 years, holding pricing constant and a whole bunch of other things ...."
"Turning to Match (IAC Personals), we had a great third quarter. And to repeat what I've said now for 3 quarters running, the momentum continues to build, with solid increases in revenue growth,"
".... This year alone, new user conversion to payers is up double digits at Match, ... driven primarily by improvements in the mobile product. "
"Our services are generally based on a premium business model. With our traditional products like Match and Meetic, users can complete profiles, search other profiles, get matches and indicate interest to other profiles, all for free. But in order to communicate back and forth, they have to pay. On our other products like OkCupid and Twoo, we allow some degree of communication before hitting the paywall."
".. over the next 2 years, we think we can move average rates there meaningfully, without having to increase base subscription pricing. The effect of this would be to increase the lifetime value of the subscriber"
What means mobile for Match (IAC)? SmartPhones? Tablets? All-in-one computers with wi-fi you can take from dining room to the bedroom?
In the near future everything will be mobile?
Please see these screenshots
http://www.alexa.com/siteinfo/match.com
https://siteanalytics.compete.com/match.com/
http://www.alexa.com/siteinfo/chemistry.com
https://siteanalytics.compete.com/chemistry.com/
http://www.alexa.com/siteinfo/okcupid.com
https://siteanalytics.compete.com/okcupid.com/
Imagine a NEW Legislation for Online Dating Sites to force them disclose how many active members they have (Premium members: paid or with gift subscriptions) ?
And also force them to conduct ID verification ?
Actually, the Online Dating Industry has no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms.
No one compatibility matching method is Scientifically Proven.
BUT
A variety of new laws, or new interpretations of existing laws, could subject dating sites to claims or otherwise harm their business. (extracted from IAC SEC filing)
Lack Of Innovation & Decadence can summarize the Online Dating Industry since years. (Please read: The Unsurprising Trend of Online Dating 'Going Offline' )
C level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry. Wasting precious time with Matchmakers which should be obsolete.
WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!
Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia's Communities, PlentyOfFish, Parship/eCift, and others).
The market remains enormous for new players.
With less than USD10 Million you can copycat eHarmony
or
innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever.
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