Wednesday, January 8, 2014
the "eHarmony movie", a bad marketing strategy
Do you remember the movie "Must Love Dogs"?
It was the first "PerfectMatch movie", the man met the woman offline, using traditional methods and not thanks to any online dating site.
PerfectMatch was also shown in the 2007 movie "Good Luck Chuck"
At The Secret Life of Walter Mitty (2013 film), the main character, Walter, met his dream woman, Cheryl, in his work, he dated a jobmate, a coworker. Both the man and the woman, scorned using a eHarmony as its online dating site.
eHarmony is showed as useless at all in the movie.
eH+ (eHarmony Plus) costs USD5,000
At eHarmony, you can not search by your own, you only see partners suggested by the matching algorithm. It is not Facebook where you can search by name and surname.
The movie shows a malfunction at eHarmony, something bad for marketing purposes. As if the site is useless at all.
Walter Mitty does not pay attention to suggested matches from eHarmony. He is only interested in meeting Cheryl, a co worker he previously saw in his work, then he searched for her at eHarmony, as if eHarmony were Facebook!
Again the man met the woman offline, using traditional methods and not thanks to any online dating site.
As I said before:
It is an unrealistic vision of the actual state of the Online Dating Industry,
It is an unrealistic vision of the future of the Online Dating Industry.
With less than USD10 Million you can copycat eHarmony
innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever.