Wednesday, January 22, 2014

the eHarmony answer about "the "eHarmony movie", a bad marketing strategy "

Remember my post "the "eHarmony movie", a bad marketing strategy " ?

eHarmony answered this:

Thank you for contacting eHarmony.

I appreciate your feedback regarding the movie 'The Secret Life of Walter Mitty'. Please note that the script was written and finalized without eHarmony input or any paid product placement, which results in a few differences in the way the site and service is portrayed.

First, I would like to clarify that our yearly subscriptions are actually less expensive than the amount portrait in the movie ($500). However, if our members are looking for a premium experience, our eH+ program provides personalized matchmaking, at the cost of $5000 a year for a 12 month subscription. For additional information about the service including FAQs or to set up an appointment with an eH+ Sales Executive, please visit the eH+ website at the following link:

As you mentioned, we don't use 'Winks' at eHarmony. We actually use "Smiles". A Smile is a simple way to get your match's attention and let them know you're interested. Also, on eHarmony, you're not actually able to search for people. Since we custom deliver matches to you based on your personality, you can only browse through the members we've determined to be matches for you.

As America's #1 trusted relationship site, our members' feedback is very important to us. We hold it in strong regard as we consider future changes and updates to our site and structure. I appreciate your comments and have forwarded them to our development team for review.

We wish you all the best.


Anabela B.
Trust & Safety

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