Monday, January 6, 2014

Match vs. Tinder or Tinder vs. Match; DIVORCE? BIG FIGHT ???

Please before reading this post, read:
"OKCupid says to Online Dating Industry to Innovate or Die"
"Why You Should Never Pay For Online Dating"

Tinder is backed by IAC, which owns Match, Chemistry, OkCupid, Meetic, Tinder, Twoo and others.
Tinder has not any revenue. It is free because Tinder and Twoo, are marketing tools to migrate free users to Match/ Meetic and make them pay there. It seems other social dating applications are decaying like Badoo, Zoosk (planning 2014 IPO), Skout, Twine, AreYouInterested, etc.
Social dating is vaporware. Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
Remember failed ones? like: LikeIt / TheCompleteMe, Comiingle,  Perceptual Networks, Zingl, Engage (then rebranded to Ignighter group dating, then rebranded again to StepOut), Thread, Triangulate, Gelato (then rebranded to Twnty), WooMe, 12Like, LittleHint, SmartDate and others.

When the IAC Personals bought OKCupid (3 years ago) for an astronomical amount of money (USD 90 million), the OKCupid team had the task to copycat Badoo, but they failed in that mission.
IAC Personals backed Tinder instead, as the copycat of Badoo. " In the talk  the Okcupid team signed a deal to stay on for a year  and is focused building a badoo clone that will get profiles via facebook to compete in the space."

Recently, I read the article published by Bloomberg "As Tinder Flirts With Ads, Is It Worth Millions—or Billions?"
The journalist who had written the article says: "Last August I asked Match CEO Sam Yagan how much IAC would have had to pay for Tinder if it were acquiring the company as an independent startup, instead of having grown it in-house. Having sold his own dating business to IAC’s Match unit for USD50 million, he knew well the history of such sales. “I can’t think of a single acquisition of a dating site for more than USD10 million by someone other than Match,” Yagan said. “We are the global buyer.”"

Remember: The real secret of PlentyOfFish is: it needs to show ads mainly from online paid sites, then send prospective customers there and receive commissions when they acquire a paid membership. (Will PlentyOfFish collapse this 2014 ??? )

With less than USD10 Million you can copycat eHarmony
 innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever.

No comments:

Post a Comment