Tuesday, January 7, 2014

IPO's in the Online Dating Industry.

eHarmony failed its IPO several times (last 2011, 2010, er ... even 2008?), also failed to be sold to IAC Personals during the eHarmony Japan bluff.

Badoo also failed its USD2Billion IPO? (during 2011)
There is another unspoken reason: with an IPO being considered, the company needs to raise awareness to maximise the valuation being floated by investors and bankers (currently being discussed at "around $2 billion", according to Andreev). The business is printing money: revenues and profit are growing by "double-digit percentages" each month, he says. "We see bankers everywhere. We are like celebrities."

It seems PlentyOfFish considered its IPO after failed to be sold to IAC Personals.

Zoosk is planning its IPO soon and I think HowAboutWe also plans its IPO soon.

But, Social dating is vaporware. Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.

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