Friday, October 17, 2014

comScore report: 2014 LATAM Digital Future in Focus

The "2014 LATAM Digital Future in Focus" explores highlights and prevailing trends of today's digital media landscape. In this year's report, we've dedicated a section to the analysis of the U.S. Hispanic Segment.

Topics covered include:

    Latin American and U.S. Hispanic online audience growth, behavior and trends.
    Emerging trends in online advertising (Viewability, Digital GRPs, Programmatic etc.).
    How content providers and agencies are measuring social media engagement and leveraging social media to further develop brand loyalty.
    Audience sizes by country.
    A ranking of social networking sites in the region.
    Which country was more engaged with Sports sites in previous months.
    A demographic profile of the retail audience in the region.

Please see also:
State of Social Media in LATAM countries 2014
2013 Latin America Digital Future in Focus Report by comScore
Brazil Digital Future in Focus 2014

compare to
U.S.A. Digital Future in Focus 2014 (comScore Report)

and please see also:
South American Market / 2 tips

ComScore report: Mobile Path to Purchase

Latin American countries digital future 2012!

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