comScore report: Argentina Digital Future in Focus (2014)

http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/2014-Argentina-Digital-Future-in-Focus

The "2014 Digital Future in Focus Argentina" analyzes online audience trends by category and demography and provides a preview of the innovations to come in Argentina in 2015. 

Here are some of the highlights:
- In the last year, the online audience in Latin America grew 12% reaching 179 million unique visitors.
- Argentina is the third largest online audience in Latin America after Brazil and Mexico with 18.6 million unique users.
- Social Media is the category with more minutes on PC/Laptops screens for Argentineans.
- Argentina has the second highest reach for Social Media sites worldwide.
- Argentina has the highest reach for Sports sites in the region. On average, 1.5 million Argentineans visit Sport sites every day.
- There is a migration to mobile consumption: the usage of non-PC devices in Argentina is at 13.1%.  The dominant operating system is Android.
- Clicks are at best an incomplete – and at worst a misleading – metric.
- Reach and Frequency are beginning to be considered the most relevant metric to measure impact.

I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World.
NO online dating company (for serious daters) has success here in Argentina nor Brazil or other Latin American country.

Please see also:
comScore report: 2014 LATAM Digital Future in Focus 
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/10/comscore-report-2014-latam-digital.html
State of Social Media in LATAM countries 2014
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/state-of-social-media-in-latam.html
2013 Latin America Digital Future in Focus Report by comScore  
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/05/2013-latin-america-digital-future-in.html
Brazil Digital Future in Focus 2014
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/brazil-digital-future-in-focus-2014.html

compare to
U.S.A. Digital Future in Focus 2014 (comScore Report)
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/04/usa-digital-future-in-focus-2014.html

and please see also:
South American Market / 2 tips
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/09/south-american-market-2-tips.html

ComScore report: Mobile Path to Purchase
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/comscore-report-mobile-path-to-purchase.html

Latin American countries digital future 2012!
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/09/latin-american-countries-digital-future.html