Thursday, October 16, 2014

Zoosk IPO: The Offering Price Is Everything ???

Full article at Seeking Alpha.

Estimated 2015 revenue for Zoosk of USD350 Million?
That is not possible!

Zoosk (ZSK) should disclose financials from Q2 2014 and Q3 2014.
Alexa and Compete show Zoosk is in decadence.
Sudden drop in traffic rank:

Zoosk Q1 2014
NET LOSS: USD 6.7 million Q1 2014!
Revenue: USD 50.12 million during Q1 2014 (USA USD 26.71 million, International USD 23.40 million)
721,000 subscribers
27 million registered members
Working capital (deficit) of USD 33.5 million!
Total accumulated deficit of USD 102.28 million.
721,000 subscribers / 27 million registered members == 2.7% conversion rate.
(Profitable sites operate with a 5% conversion rate)
My conclusion:
Tinder is demolishing Zoosk. Zoosk is NOT profitable and will never be profitable, it is only a bubble sustained by a big marketing budget. Investors had put over USD 61 Million and now want to recover that money and after that, they will put Zoosk to sleep.

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