LikeBright will be a "Stupid Investors' series" case of study.
Exactly a same case as Engage in July 2005 (then rebranded to Ignigther group dating, then rebranded again to StepOut)
SERIOUS DATERS DO NOT WANT THEIR FRIENDS TO PLAY MATCHMAKERS WITH THEM.
Experience had shown serious daters do not tolerate friends / parents / neighbours / relatives / fans or other social networking users to be involved in a private matter as building a personal relationship with future in mind because they are "interested third parties ingredients" in a process that only concerns 2 persons. See failed proposals like SmartDate, HowAboutWe, Zoosk, Zin.gl, Engage, Comiingle , Thread, Triangulate, Gelato (then rebranded to Twnty), WooMe, 12Like, LittleHint.