Interesting paper from Yale University: "Political Sorting in Social Relationships / Evidence from an Online Dating Community" It is all about similarity.
See also "Fear and Loathing Across Party Lines: New Evidence on Group Polarization" from Stanford University.
"The data from online dating sites are especially revealing. Even though single men and women seeking companionship online behave strategically and exclude political interests from their personal profiles (Klofstad, McDermott, and Hatemi 2012), partisan agreement nevertheless predicts reciprocal communication between men and women seeking potential dates (Huber and Malhotra 2012). "
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