Thursday, April 4, 2013

comScore report: European habits in Online Dating 2013

Europeans Over 45 Spend Most Time Looking for Their Perfect Match Online.

"In December 2012, nearly 49 million Europeans visited the Community-Personals (online dating) category,  that’s 12 percent of the total online population in Europe above the age of 15.

The 45-54 age group showed the highest engagement with online dating websites, spending an average of 83.4 minutes per visitor during the month. On average people in this age group returned 8.2 times to sites in this category during the month.  The only age group that had a higher visits per visitor metric, were Europeans aged 55 and over with an average of 8.7 visits per visitor in December 2012.

The 15-24 age category spent the least amount of time browsing online dating websites with visitors spending an average of 43.4 minutes in the month with an average of 5.1 visits per visitor."

Please see also:
"comScore 2013 UK Digital Future in Focus."
"comScore 2013 U.S.A. Digital Future in Focus."
 "The Mobile Digital Omnivore" from ComScore UK
"Latin American countries digital future 2012! "
"comScore's reports. Argentina is 1st in social nets. "

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