Tinder, Twoo, Skout, Badoo, Zoosk and others like AYI, Twine.
The IAC uses Tinder as a marketing tool to migrate free users to Match and make them pay there. It is only a cheap channel to acquire customers, but it could be only a peak efervescence like Badoo because casual daters do mostly not want to pay and serious daters (looking for long term relationships) mostly do not use dating applications. There is an interesting report "Mobile's Impact on Dating and Relationships" saying "The vast majority of singles want to access online dating sites from the privacy of their homes with 72% preferring to access them from their home computers. However, 68% of singles are still likely to use their mobile devices either at home or away from home to access the sites."
People do not pay for social discovering, for finding new friends, they will pay only for high effective compatibility matching.
See failed proposals like
- (LikeIt / TheCompleteMe)
- Perceptual Networks
- Engage (then rebranded to Ignighter group dating, then rebranded again to StepOut)
- Gelato (then rebranded to Twnty)
Imagine a NEW Legislation for Online Dating Sites to force them disclose how many active members they have (Premium members: paid or with gift subscriptions) ?
And also force them to conduct ID verification ?