about eHarmony failed IPO last 2011, 2010, er ... even 2008?

Reading some old info about eHarmony failed IPO last 2011, 2010, er  .... even 2008?

GreenCrest Capital valued eHarmony in the USD 700 - USD 900 Million range.
"A Date for the Long Term - GreenCrest Capital Reveals Report on eHarmony's Hidden Value"

eHarmony's revenue estimated at USD 274 Million in 2010.
So its valuation should had been no more than USD 400 Million range. (1.5 times its revenue)

Now eHarmony's revenue is in the range of USD180 Million.
But with less than USD10 Million you can
 copycat eHarmony like TeAmoRu, eSynchrony and others.
or
 innovate and revolutionize the Online Dating Industry, killing eHarmony forever.