Sunday, September 15, 2013

South American Market / 2 tips

In a previous post I had written about: "Want to enter the South American Market? "

Here a 2 additional tips:

1) Consider the Internet Speed, when persons say "Internet Broadband", in average, for all South American countries (not large cities) the speed is ..... guess: in the range of 670 kbps! (cost USD40 monthly)
Yes, 670 Kilo Bauds per Second, 12 times faster than the 56kbps from year 1996 type dial up modems.
 Online video streaming is impossible at that speed, 670 kbps!

It is customary to use the Mozilla Firefox internet browser with Ad-Block Plus Addon, so people will never see ads, they could be more interested in receiving coupons with discount offers. They also have a "deleting cookies habit".
[Latin American users are continually deleting cookies, manually or automatically, and that practice makes overstimate online audiencies by a 2.5 factor, i.e, unique real visitors are far less than estimated measuring cookies by 2.5x.
they have dynamic IP address, so every time any person resets its modem,  it changes its temporary IP address.  That could be done 20 times per day, because on long time downloading, like movies, books, music, etc, the speed is lowered up to 60kpbs to discourage downloading copyrighted material, and the only way to return to the initial speed of 670 kpbs is to reset the modem.

2) Offer a 3 months free trial subscription, no obligation to buy, no credit/debit card needed!
Then offer payment methods which not include credit cards (forget automatic rebilling here in South America)


The Simpsons, Apple, Facebook, LinkedIn, WordPress, Google, Hotmail, Yahoo, YouTube, Blogger, Wikipedia, Bing, Twitter, Skype are BIG successes in Argentina!!! I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World.

NO online dating company (for serious daters) has big success here in Argentina nor Brazil or other South American country.
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
The market remains enormous!!

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