Sunday, September 8, 2013

eHarmony Inc. 2013 revenue: USD 180 million

Just ran a Monte Carlo analysis to estimate eHarmony Inc.'s financials 2013.
Short conclusion: It is profitable but as a 13+ years old site, cannot innovate and revolutionize the Online Dating Industry.

eHarmony Inc. 2013 revenue: USD 180 million

Employees: 120 (Worldwide)
Registered members (Worldwide): 20,000,000+
eHarmony reduced prices since 2009 and went freemium this 2013.

Paid members (Worldwide): 830,000
Estimated paid members by country:
eHarmony USA: 620,000
eHarmony UK:  90,000
eHarmony Canada: 70,000
eHarmony Australia: 50,000
eHarmony Brazil: 0, defuncted site.

Conversion rate: less than 5.00%
Average revenue per paid member: USD 18.07 per month.
Revenue: USD 180 million .
Operating expenses: USD 120 million
eHarmony is only sustained by a big marketing budget, not scientific evidence.
EBITDA during 2013: USD 60 million
Net profit: USD 42 million.

eHarmony was copycatted by "the Russians" some time ago.
WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

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