big data dating IS NOT the key to long-lasting romance

I strongly agree with the article at BBC News: Is big data dating the key to long-lasting romance? Because big data dating IS NOT the key to long-lasting romance. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.

The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".


The article talks about:
OKCupid
Synapse from Match
Facebook
The paper "Recommendation in reciprocal and bipartite social networks - a case study of online dating"


Please remember: Behavioural Recommender Systems CAN NOT outperform compatibility matching engines based on personality similarity. Several times I had written about punches to behavioural matching algorithms like the one used at Match, the one used at Zoosk, and the one used at PlentyOfFish (POF).
Behavioural recommender systems or other system that learns your preferences are useless for serious online dating purposes and Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. They need to calculate personality similarity between users.  

The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.

Do you want to innovate in the Online Dating Industry?
Read: The 8 tips to innovate in the Online Dating Industry 2014!