Friday, March 21, 2014

ZOOSK SmartPick (formerly known as Zoosk's Scientific Matchmaking Service (ZSMS) )

Just seen the "new" SmartPick feature from Zoosk (formerly known as Zoosk's Scientific Matchmaking Service (ZSMS) )

Some articles says "Zoosk is the first online dating platform to offer a feature that ranks messages in members' inboxes based on compatibility, making the full Zoosk experience more effective than ever."

I hope Zoosk IPO will fail because ..... its Management Team can not innovate and revolutionize the Online Dating Industry. They can cook a barbecue under the water, they are smoke sellers, but they are not going to innovate in nothing.

Please remember: SmartPick feature from Zoosk (formerly known as Zoosk's Scientific Matchmaking Service (ZSMS) ) is only a Behavioural Recommender System like Synapse from Match or UltraMatch from PlentyOfFish (POF) and Behavioural Recommender Systems CAN NOT outperform compatibility matching engines based on personality similarity. Several times I had written about punches to behavioural matching algorithms like the one used at Match, the one used at Zoosk, and the one used at PlentyOfFish (POF).
Behavioural recommender systems or other system that learns your preferences are useless for serious online dating purposes and Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. They need to calculate personality similarity between users.

Last December 2013, Dave Evans posted about "Zoosk Cleaning Up for IPO" but I think the truth is "It is not cleaning up, it is bridal makeup. Several investors plan to recover their money, over  USD 61.60 Million? and then put Zoosk to sleep."

The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.

Do you want to innovate in the Online Dating Industry?
Read: The 8 tips to innovate in the Online Dating Industry 2014!  

No comments:

Post a Comment