For me; it is clear the IAC acquired FriendScout24 (old and obsolete site) and HowAboutWe (as gift) because they do not want to innovate. They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.
Please see this information from Alexa and Compete, they show their sites reached operating ceiling!
"How Tinder will collapse"
Facebook allows minors to use it (people from 13 to 17 years old) but Online Dating is NOT for minors.
Please read: "Match May Not Light IAC's Fire"
The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created. There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms. No one compatibility matching method is Scientifically Proven. The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%). In the same range as searching by your own.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Wasting precious time with Matchmakers which should be obsolete.
The Online Dating Industry needs to kill the Matchmaking Industry, like computers killed typewriters.
Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony/EliteSingles/eDarling, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia’s Communities, PlentyOfFish, Parship/eCift, and others).
The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.