Full article at Financial Times
The professional network’s dating potential has not gone unnoticed by its users
eHarmony Inc. will launch "Elevated Careers" by next December 2014 (perhaps using the Big Five normative test to assess personality of members, as it uses at eHarmony's UK, USA, CA and AU sites).
The Big Five normative test had been recently proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
I agree for matching job seekers with employers, the best predictor of job performance is always: personality!!!
The same for serious dating. The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
WorldWide, there are over 5,000 online dating sites but ...
no one is using the 16PF5 (or similar) to assess personality of its members!
no one calculates similarity with a quantized pattern comparison method!
no one can show Compatibility Distribution Curves to each and every of its members!
no one is scientifically proven!
Do you want to innovate in the Online Dating Industry?
Read: The 8 tips to innovate in the Online Dating Industry 2014!
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
If you want to be first in the "personalization arena" == Personality Based Recommender Systems, you should understand HOW TO INNOVATE in the ............ Online Dating Industry first of all!