Saturday, August 2, 2014

Big Data use cases at Plenty of Fish ?

Big Data use cases at Plenty of Fish ?

Also via GDI.

"Everyday 3.6 million unique users log into the site "
But MyIp Ms says
POF domain has 708,000 visitors per day
PlentyOfFish domain has 20,400 visitors per day

POF France domain has 19,400 visitors per day
POF Germany domain has 4,480 visitors per day
POF Spain domain has 21,200 visitors per day
POF Brazilian domain has 23,300 visitors per day

Adding up all visitors, in the range of 800,000 uniques per day.
How they can claim 3.6 million ?
They over estimate in the range of 4.5x !!!

The revenue of PlentyOfFish are coins compared to IAC and eHarmony.
 I estimate PlentyOfFish (POF) revenue in the range of USD 50 million (2014)
PlentyOfFish has the traffic, others receive the money.

A 52 page comScore report: PlentyOfFish seen as casual dating site.

Please remember how PlentyOfFish operates. Why no one could had copycatted PlentyOfFish (POF)?

See also Big Data & Analytics Heroes: from eHarmony ?

BIG DATA DATING is not the key to long-lasting romance.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient.
It needs to reduce the false positives problem and big data dating IS NOT the key to long-lasting romance. The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".

LIFEPROJECT METHOD: 100X better than eHarmony, not 100% better, 100 times better!
Matching Algorithms for the Online Dating Industry 2014 (serious daters)

The next wave of innovation!
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.

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