UPDATE 2, 31st March 2014, here:
Evan Spencer, says that despite the fact that anti-scammer technology is available, Match fail to use such things as face-recognition software – which would have discovered that her pictures were being used hundreds of times.
"A variety of new laws, or new interpretations of existing laws,
could subject dating sites to claims or otherwise harm their business". (extracted from IAC SEC filing)
Free/Freemium online dating sites like OKCupid and PlentyOfFish (POF) are going to be inviable if Legislation applies to them.
Even Badoo, Tinder, Twoo and others.
When I was interviewed last January 2011 by "Caras y Caretas" (summer in Argentina) I thought there were going to be a big scandal, because former CEO of Match LATAM Countries recognized 75% inactive profiles at Match Argentina, but nothing happened.
Now ALL Online Dating Industry companies operating Worldwide, are under the scrutiny of consumers and lawyers now.
Please read also:
article "IAC Will Turn Match Dating Service Into a Separate Business" / part 2
IAC Reorganizes, newly-created Match Group
lawyer points out use of celebrity pics in Match fake profiles lawsuit
Match under fire, more info about lawsuit Yuliana Avalos