UPDATE Match BIG lawsuit 2014

 UPDATE 2, 31st March 2014, here:
http://nypost.com/2014/03/31/match-com-lawsuit-loses-second-lead-plaintiff/

http://www.onlinepersonalswatch.com/news/2014/03/matchcom-lawsuit-loses-second-lead-plaintiff.html
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 Evan Spencer, says that despite the fact that anti-scammer technology is available, Match fail to use such things as face-recognition software – which would have discovered that her pictures were being used hundreds of times.

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"A variety of new laws, or new interpretations of existing laws, could subject dating sites to claims or otherwise harm their business". (extracted from IAC SEC filing)

Free/Freemium online dating sites like OKCupid and PlentyOfFish (POF) are going to be inviable if Legislation applies to them.  Even Badoo, Tinder, Twoo and others.
When I was interviewed last January 2011 by "Caras y Caretas" (summer in Argentina) I thought there were going to be a big scandal, because former CEO of Match LATAM Countries recognized 75% inactive profiles at Match Argentina, but nothing happened.
Now  ALL Online Dating Industry companies operating Worldwide, are under the scrutiny of consumers and lawyers now.

Please read also:
article "IAC Will Turn Match Dating Service Into a Separate Business" / part 2
IAC Reorganizes, newly-created Match Group
lawyer points out use of celebrity pics in Match fake profiles lawsuit
Match under fire, more info about lawsuit Yuliana Avalos