It is a HOAX, a big FRAUD.
USA FTC investigate Instant Chemistry Inc. and Gemetrics for SCIENTIFIC
FRAUD, misleading statements, false claims, overpromises.
Genetic Matchmaking is mainly based on the T_shirt Experiment that only proved:
women (not pregnant and not taking contraceptive pills) are
(temporarily) attracted by the perspiration scent of clothes used by men
with a Major Histocompatibility Complex MHC more dissimilar to theirs,
and not proved: women attracted by those men for long term mating with commitment.
2 Scientific Papers debunk their claims.
1) "Human oestrus" Gangestad & Thornhill (2008)
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
2) "Does the contraceptive pill alter mate choice in humans?" Alvergne & Lummaa (2009)
whereas normally cycling women express a preference for MHC (Major
Histocompatibility Complex) dissimilarity in mates, pill users prefer
odours of MHC-SIMILAR men, indicating that pill use might eliminate
adaptive preferences for genetic dissimilarity."
Roberts et al. attempted to eliminate these potential confounds by
adopting a within-subject design in which women's mate preferences were
assessed before and after they began taking the pill. Women starting the
pill showed a significant preference shift towards MHC SIMILARITY
compared with three months before the pill was taken, a shift that was
not observed in the control group of normally cycling women."
Please remember personality = temperament + character
Personality is composed of two basic types of traits:
traits that an individual acquires, dimensions of character;
traits with biological underpinnings, dimensions of temperament (Cloninger 1987)
key to long-lasting romance; COMPATIBILITY is: STRICT PERSONALITY
SIMILARITY and not "meet other people with similar interests".
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16
personality factors) for serious dating, it will be impossible to
innovate and revolutionize the Online Dating Industry.
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
All other proposals are NOISE and perform as placebo.
Love is not in the air
about new online dating site: A Smell-Based Dating Service Lets Your Scent Do the Talking
HOAX ALERT The Genetics of Love: Designing the perfect match through DNA
ANOTHER HOAX "Pheromone Parties"
Basisnote / free online test (DiscoverYourScentType)
More about DNA matching Instant Chemistry and SingldOut partnership
about DNA matching Instant Chemistry and SingldOut partnership