Tinder offers "social discovery, gamification, location and messaging features." same as Facebook perhaps.
but can not monetize as expected.
Perhaps there is an internal war between Tinder and Match App.
If Tinder is cannibalizing Match and Match Group now wants to promote more Match App and not much Tinder because Tinder is not monetizing as expected?
Tinder tried to be the next .... Facebook (Forbes saga).
Tinder will use Spotify to show your dates your favorite music
Tinder in inside war with new Match App.
Please do not forget when the IAC Personals, now Match Group, bought OKCupid (5+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission. IAC Personals backed Tinder instead (via Hatch Labs), as the copycat of Badoo.
But Tinder can not outperform Badoo (10+ years old site).
And Badoo also owns Bumble.
Match goes for Generation X, 30 - 50 years old users = "named: traditionals".
Match Group data from Goldman Sachs 25th Annual Communacopia Conference
article "Would you really use Tinder to make business connections? Tinder CEO wants you to"
Match Group, parent company of Tinder, has a big debt of USD 1.2 Billion.
The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, LoveScout24 (FriendScout24), OurTime, HowAboutWe and many more!
Match Group does not know how to innovate in the Online Dating Industry.