Please see also:
Why Tinder is making women MISERABLE: Men swipe right for an ego boost with no intention of speaking to matches
PAPER A First Look at User Activity on Tinder
article: Love & Money: Millennial Couples are savvier than their youth would suggest, USA TD Bank Survey reveals
Match goes for Generation X, 30 - 50 years old users = "named: traditionals".
Social dating is vaporware.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem and big data dating IS NOT the key to long-lasting romance.
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"