Monday, September 5, 2016

Indian based online gaming company that plans to copycat .... eHarmony! They think they can use 16PF test in a game.

But serious daters do not want gamification.

Moreover eHarmony was copycatted in several countries like the online dating sites EliteSingles in Canada, Australia, USA, UK; eDarling in Spain, German, France, Russia; also TeAmo in Russia is another copycat of eHarmony. eSynchrony in Singapore, MiMediaManzana in Colombia, Peru, Mexico, Chile, etc.

Informant said:
"a new age gamification manner that will be marketed worldwide for people to find their perfect match."
I replied:
The perfect match does not exist.
It will only exist a pool of compatible persons, not more than that.
They can not promise a perfect match

 "16PF personality tests through gaming tasks"
The 16PF test costs USD100,000 per language and norm, and will be impossible to incorporate in a game due to high distortion.

Example: Dewey color system.
In compatibility matching methods there are 2 steps:
1) to objectively measure personality traits (with the 16PF5 test or similar) without distortion.
2) to calculate compatibility (personality similarity) between prospective mates

"Direct Q and A for today's generation is boring we need to make the process fun."

Same mistakes as eHarmony, they plan to gamify a serious proposal, and they will fail of course!
Still waiting online gaming company Etermax, owner of Trivia Crack app to launch online dating app similar to Tinder/Badoo.

Please see:
Shaadi Takes 25% In Thrill
Happn Is Now In India, And Is Not Afraid Of Competition
There's No Algorithm For Chemistry, Says Tinder India CEO Taru Kapoor 

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