Women were attracted to photos of men, but it was not tested if they really were attracted to the real men.

"Red, Rank, and Romance in Women Viewing Men"



"Romantic Red: Red Enhances Men's Attraction to Women"

ppt presentation of the above paper



as the sweaty T shirt experiment where women found the perspiration scent of some men very attractive, but it was not tested if they really were attracted by the real men.


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2 annotations.

1- What is important in attracting people to one another may not be important in making couples happy.
Latest Research in Theories of Romantic Relationships Development outlines: compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are differents ways to calculate similarity, it depends on how mathematically is defined.

2- At "Human oestrus" Gangestad & Thornhill showed
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
and at "Does the contraceptive pill alter mate choice in humans?" Alvergne & Lummaa said
".. whereas normally cycling women express a preference for MHC (Major Histocompatibility Complex) dissimilarity in mates, pill users prefer odours of MHC-SIMILAR men, indicating that pill use might eliminate adaptive preferences for genetic dissimilarity."

The "I like" button at Jazzed.

Have you noticed the "I like" button at Jazzed?

Is it going to use semantic web tools for online dating purposes?


Semantic web tools for online dating purposes will be a complete disaster, it will add a lot of distortion!!!
http://www.onlinepersonalswatch.com/news/2010/06/david-siegel-author.html
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UPDATE

I was wrong.


I needed to create another fake male profile there at Jazzed to test how the "I Like" button performs.
When you click that button, it sends a special ice-breaker to the person.


e.g.

I had clicked the "I Like" button to the question a female answered:
"If you could have a dinner party with any 3 people living or dead, who would you invite?
My 3 grandparents"

and the system automatically sent her a message saying:

(the fake male profile I had invented for testing purposes) likes your answer to the question 'If you could have a dinner party with any 3 people living or dead, who would you invite?'



I had clicked the "I Like" button to the question a female answered:
"If you could be a contestant on any game show, which one would it be?
MXC (Most Extreme Elimination Challenge) - Japanese Game show aka Takeshi's Castle. It's hilarious!"

and the system automatically sent her a message saying:

(the fake male profile I had invented for testing purposes) likes your answer to the question 'If you could be a contestant on any game show, which one would it be?'


I had clicked the button 8 times in one profile, so I sent her 8 Nudges/Likes.


I had previously thought that button was performing like the "I Like" button at Facebook, where it is part of a behavioural recommendation engine by personal preferences, but the "I Like" button at Jazzed only sends nudges to the profile of a person.

Sorry for the confusion.

Jazzed powered by eHarmony

Online Dating Sites can be classified as:
1.0: "Browsing/Searching Options, Powerful Searching Engines"
1.5: "Unidirectional Recommendation Engines"
2.0: "Matching based on Self-Reported Data / Bidirectional Recommendation Engines"
3.0: "Compatibility Matching Algorithms"

Jazzed, the low quality online dating proposal powered by eHarmony is 1.0.

Jazzed is FREE and it will always be FREE for ever. It is not designed to compete with Match, a 2.0 site.
If eHarmony can spend USD millions in a big marketing campaign celebrating its 10th Anniversary, eHarmony can run a FREE online dating site.
Jazzed is designed to leverage eHarmony, a FREE site to leverage a PAID one.

Jazzed is going to compete with PlentyOfFish and OKCupid.
PlentyOfFish and OKCupid are freemium sites, but at Jazzed, I think they will suggest to upgrade migrating to eHarmony.

Some questions are:

"Are you looking for a long-term relationship that could lead to marriage?"
"Do you personally know someone who has had success with online dating?"

Some questions have a post-it note at the right saying
"Honesty is best here" when they ask about your height.
"Remember, real peoples, real profiles" when they ask "What's your body type?"
"This is important for some people" when they ask "How often do you smoke?"
"Help us find someone you'll be in sync with" when they ask "How often do you drink?"








They also ask you about holidays and movies, and the pictures for movies are exactly the same
as the ones at eHarmony when they ask the same question as part of "something to talk about" questions.







Jazzed also includes a mini-guided communication process when you plan to send a message to a person.






------------
Free/freemium online dating sites are marketing tools, when free users got tired of free sites, they migrate to a paid one.

The revenue of PlentyOfFish is USD 30million per year, the revenue of Match/Chemistry is over USD 340 million per year, the revenue of eHarmony is estimated over USD 250 million per year.

Some time ago, Match/Chemistry had launched (and closed) a free site name DownToEarth (then rebranded to STiR and closed). I think the people at eHarmony had learned from that failed experience.

PlentyOfFish is big and strong in Canada, United States and the United Kingdom, the same markets where eHarmony is also big and strong.
eHarmony had been spending money at PlentyOfFish, showing eHarmony's ads.
I am not sure if eHarmony also places ads at OKCupid. (I mostly use Firefox browser with AdBlock plus add-on and I never see ads)

But Jazzed, the low quality online dating proposal powered by eHarmony, is 1.0, only a Search Engine. Nobody is going to pay for a Search Engine, because PlentyOfFish and OKCupid are free.
People pay for online dating 3.0 "Compatibility Matching Algorithms" like Chemistry and eHarmony.

If eHarmony can spend USD millions in a big marketing campaign celebrating its 10th Anniversary, so eHarmony can run a FREE online dating site.

The questions when you are filling your profile include:
"Are you looking for a long-term relationship that could lead to marriage?"
"Do you personally know someone who has had success with online dating?"

My bet is Jazzed is FREE and it will always be FREE for ever, with the only purpose to leverage eHarmony, to convert free users to paid clients migrating from Jazzed to eHarmony; and try to destroy .... PlentyOfFish.


------------
The fake/dummy female profile I had invented at Jazzed was detected and deleted in less than 3 hours.
I always create fake/dummy males/females profiles at online dating sites for test purposes, but it is the first time I saw a so fast action, to detect and delete, at Jazzed they are really checking each and every profile.
(I have dynamic IP address, so every time I reset the modem, I change my IP. I normally change my IP more than 20 times per day)
------------

eHarmony do Brasil / eHarmony Brazil

eHarmony do Brasil / eHarmony Brazil is giving a 3 months free subscription.
(because nobody is in the database)

There are some problems in translation, text in English instead of Portuguese.


"A eHarmony é único a apresentar pares com base em 29 Dimensões de Compatibilidade, demonstradas cientificamente por resultarem em relacionamentos mais felizes e longos."

"demonstradas cientificamente" means scientifically proven, and it is a HOAX.

eHarmony is not "scientifically proven" because eHarmony Labs could not prove eHarmony's matching algorithm can match prospective partners who will have more stable and satisfying relationships -and very low divorce rates- than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper.