Google's Networks versus Facebook

Average CTR for Facebook ads was 0.051% during 2010.
Average CTR for Google's Networks ads is 0.4%, almost 8X as high as a Facebook ad.

infographic with wrong data

There is an infographic with wrong data for the Online Dating Industry.


That infographic is from
http://www.onlineschools.org/blog/try-online-dating/
and it was made by persons who are not experts in the Dating Industry.

Have you seen the sources in small letters at the end of that infographic? They are quite old.


The mobile data is a serious incorrect information about the mobile dating market.
They should correct that estimation to avoid false expectations.

I had contacted Juniper Research for the latest report!




Mobile Social Web 2.0 Forecasts, Challenges & Regulations 2010-2014

Here is a free WhitePaper with this image


I think mobile applications may be good for markets such as Korea and Japan, but I believe a ceiling has already been reached in North America and Europe.
Perhaps by 2014, the mobile concept will be diluted, and will disappear for online dating, with the majority of subscribers using netbooks/iPads with mobile broadband modems, or WiFi, rather than smartphones.
See for example: mobile subscriptions acounted for just 2 percent of total revenue of online dating player Meetic in 2009, down from 3 percent in 2008.

Also, actual online dating sites offering compatibility matching methods are only fueled by big marketing budgets and not by serious scientific evidence. No one (eHarmony, True, Be2, Parship, MeeticAffinity, PlentyOfFish Chemistry Predictor, Chemistry, PerfectMatch and others) can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer_reviewed Scientific Paper.