Traffic redirected to PlentyOfFish?
also PlentyOfFish (POF) in severe decadence due to Tinder?
Who can investigate further?
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/04/evow-game-over-soon-who-knows.html
Some info from eVow and PlentyOfFish (POF)
https://siteanalytics.compete.com/evow.com
http://www.alexa.com/siteinfo/evow.com
http://www.alexa.com/siteinfo/pof.com
https://siteanalytics.compete.com/pof.com/
the older domain name
http://www.alexa.com/siteinfo/plentyoffish.com
https://siteanalytics.compete.com/plentyoffish.com/
eVow never took off!
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/why-no-one-could-had-copycatted.html
PlentyOfFish (POF) is past its prime now, but it was a great player at its peak. Also failed with eVow to revolutionize the Online Dating Industry.
Showing posts with label eVow. Show all posts
Showing posts with label eVow. Show all posts
Sunday, May 10, 2015
Sunday, April 6, 2014
eVow GAME OVER soon? Who knows?
Recently eHarmony Inc. closed eHarmony Brazilian site.
Now see info from eVow and PlentyOfFish (POF)
https://siteanalytics.compete.com/evow.com
http://www.alexa.com/siteinfo/evow.com
http://www.alexa.com/siteinfo/pof.com
https://siteanalytics.compete.com/pof.com/
the older domain name
http://www.alexa.com/siteinfo/plentyoffish.com
https://siteanalytics.compete.com/plentyoffish.com/
eVow never took off!
MatchWise, Chemistry, PlentyOfFish Chemistry Predictor, eVow, TeAmoRu and other sites use/used the Birth Order Item, but it is useless at all for Serious Online Dating!
Many C-level executives (Management Teams of several online dating sites) are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Now see info from eVow and PlentyOfFish (POF)
https://siteanalytics.compete.com/evow.com
http://www.alexa.com/siteinfo/evow.com
http://www.alexa.com/siteinfo/pof.com
https://siteanalytics.compete.com/pof.com/
the older domain name
http://www.alexa.com/siteinfo/plentyoffish.com
https://siteanalytics.compete.com/plentyoffish.com/
eVow never took off!
MatchWise, Chemistry, PlentyOfFish Chemistry Predictor, eVow, TeAmoRu and other sites use/used the Birth Order Item, but it is useless at all for Serious Online Dating!
Many C-level executives (Management Teams of several online dating sites) are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Sunday, August 11, 2013
What happened to eVow ???
Just seen a drop from Alexa. What could happened to eVow ???
then only 2 days later, see how Alexa shows immediately variations in traffic rank
Monday, August 20, 2012
eVow game over, finally!
In September 2010, eVow's compatibility matching system was launched.
A paid site from the owners of PlentyOfFish.
eVow's compatibility matching system never had any scientific proof. It was only "home grown" based on similar interests, values and birth order item.
It did not include any personality assessment nor personality similarity calculation.
Saturday, February 18, 2012
Office of the Privacy Commissioner of Canada
I had contacted the Office of the Privacy Commissioner of Canada to denounce PlentyOfFish & eVow as fraud.
Here is the copy of the email I had sent to them.
--------------------------A Denounce about Canadian sites: PlentyOfFish & eVow
From: FERNANDO ARDENGHI ardenghifer@gmail.comDate: Fri, Feb 17, 2012 at 4:31 PM
Subject: A Denounce about Canadian sites: PlentyOfFish & eVow
To: Jennifer.Stoddart@priv.gc.ca, chantal.bernier@priv.gc.ca
Dear Ms. Stoddart:
Dear Ms. Bernier:
I write to inform / alert you about a big Canadian Online Dating site called PlentyOfFish (POF) and its paid version eVow whose CEO/owner/founder Mr. Markus Frind and his wife Ms. Anne Kanciar are conducting a big human experiment as per a post written in their blog "The PlentyOfFish's blog."
http://plentyoffish.wordpress.
There, Mr. Frind tried a rebuttal of the fresh paper "Online Dating: A Critical Analysis From the Perspective of Psychological Science" published by Dr. Eli Finkel et al.
I had contacted Mr. Frind by email and sent him screenshots showing the contradictions/inconsistencies he had written in his post like:
http://
"Similarity and other Psychological constructs are not used in our matching system. This is something a Psychologicist would do if they were responsible for making a matching system."
but at http://www.pof.com/poftest.
Plentyoffish Chemistry Predictor
The Plentyoffish Relationship Chemistry Predictor (POFCP) measures five broad dimensions of personality that are each essential for building a romantic relationship.
and at http://www.pof.com/faq.aspx can be read
Find out how your personality affects your love life. Take these personality tests!
then he had written
"... I created a behavioral matchmaking system that helped match people up. .... but it is a poor system for predicting relationships."
but at http://www.pof.com/
Ultra Match is our newest and most advanced matchmatching system!
POF invented the first Behavioral Matching System, and it's still the best in the online dating industry.
There are also several privacy concerns about security at PlentyOfFish (POF) explained at:
http://
Please find also screenshots attached as proof.
Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
Monday, October 10, 2011
FAILED PROPOSAL: eVow
eVow, the paid independent site from PlentyOfFish launched 13 months ago, intended for serious daters, failed.
eVow claims "At eVow, we use an innovative compatibility matching system that we created specifically for singles who are serious about finding long-term relationships."
But guess ... that "innovative compatibility matching system" is only a HOAX.
Wednesday, July 20, 2011
eVow failed, PlentyOfFish on sale soon.
After eVow failure, PlentyOfFish began its translation to French, German, Spanish and Italian (soon)
After hacking incident, PlentyOfFish began to acquire huge amounts of traffic, leveraging to sell, before Badoo or Legislation kills PlentyOfFish.
After hacking incident, PlentyOfFish began to acquire huge amounts of traffic, leveraging to sell, before Badoo or Legislation kills PlentyOfFish.
Tuesday, March 1, 2011
Friday, February 11, 2011
PlentyOfFish and eVow Snake Oil Liniments
Last January 2007 (4+ years ago), Mark Brooks predicted "A free eHarmony will emerge"
Of course he knew in advance PlentyOfFish was going to launch a Compatibility Matching Algorithm.
The PlentyofFish Compatibility Predictor (POFCP) was launched in May 2007, then it was rebranded as The PlentyofFish Relationship Chemistry Predictor (POFCP).
PlentyOfFish tried to be the next "free eHarmony" but made 3 mistakes.
It lasted 3 years without revolutionizing the Online Dating Industry. It was only a HOAX.
Then in May 2010, The PlentyofFish Marriage Predictor was launched.
In 5 previous posts I had written about how the PlentyOfFish Marriage Predictor is a HOAX, a complete SCAM.
Of course he knew in advance PlentyOfFish was going to launch a Compatibility Matching Algorithm.
The PlentyofFish Compatibility Predictor (POFCP) was launched in May 2007, then it was rebranded as The PlentyofFish Relationship Chemistry Predictor (POFCP).
PlentyOfFish tried to be the next "free eHarmony" but made 3 mistakes.
It lasted 3 years without revolutionizing the Online Dating Industry. It was only a HOAX.
Then in May 2010, The PlentyofFish Marriage Predictor was launched.
In 5 previous posts I had written about how the PlentyOfFish Marriage Predictor is a HOAX, a complete SCAM.
1 2 3 4 5
In September 2010, eVow's compatibility matching system was launched.
A paid site from the owners of PlentyOfFish.
eVow's compatibility matching system does not have any scientific proof. I suspect it is only "home grown" based on similar interests, values and birth order item.
It does not include any personality assessment nor personality similarity calculation.
Both compatibility systems, the one from PlentyofFish and the one from eVow are complete HOAXES. No one is scientifically proven.
The writer and journalist Lori Gottlieb (March 2006) noted about the growing number of Internet dating sites that are using the science of attraction to match singles: "their efforts mark the early days of a social experiment of unprecedented proportions, involving millions of couples and possibly extending over the course of generations"
The most common usage of the phrase "Snake oil" is as a derogatory term for quack medicine. The expression is also applied metaphorically to any product with exaggerated marketing but questionable and/or unverifiable quality or benefit.
Random House Dictionary describes a "quack" as a "fraudulent or ignorant pretender to medical skill" or "a person who pretends, professionally or publicly, to have skill, knowledge, or qualifications he or she does not possess; a charlatan."
In a previous post I had also written about "The horse named Jim in the Online Dating Industry."
In September 2010, eVow's compatibility matching system was launched.
A paid site from the owners of PlentyOfFish.
eVow's compatibility matching system does not have any scientific proof. I suspect it is only "home grown" based on similar interests, values and birth order item.
It does not include any personality assessment nor personality similarity calculation.
Both compatibility systems, the one from PlentyofFish and the one from eVow are complete HOAXES. No one is scientifically proven.
The writer and journalist Lori Gottlieb (March 2006) noted about the growing number of Internet dating sites that are using the science of attraction to match singles: "their efforts mark the early days of a social experiment of unprecedented proportions, involving millions of couples and possibly extending over the course of generations"
The most common usage of the phrase "Snake oil" is as a derogatory term for quack medicine. The expression is also applied metaphorically to any product with exaggerated marketing but questionable and/or unverifiable quality or benefit.
Random House Dictionary describes a "quack" as a "fraudulent or ignorant pretender to medical skill" or "a person who pretends, professionally or publicly, to have skill, knowledge, or qualifications he or she does not possess; a charlatan."
In a previous post I had also written about "The horse named Jim in the Online Dating Industry."
Some new & fresh screenshots
Saturday, February 5, 2011
The real secret of PlentyOfFish (POF)
PlentyOfFish (POF) is a free online dating site. Its revenue is estimated to be around USD 30 million per year, mostly by advertising (almost all provided by Google AdSense). Over 90% of the ads displayed at POF are from paid online dating sites, like Match / Chemistry, eHarmony, etc.
POF has 30,000,000,000 pageviews per year and approximately 6,000,000 active users.
Operating costs seem to be in the range of USD 27 million a year because POF permanently needs to advertise itself on Facebook, Yahoo and even Google via AdWords. Also in Canada's national television and in music videos like "Telephone" Lady Gaga.
POF has to be constantly buying traffic.
To remain profitable, POF not only needs to show ads for paid dating sites (an average 4 ads provided by Adsense, each one paid USD 0.20 CPM, or USD 0.80 on average for the whole ads displayed in 1,000 pageviews) but at least these ads have to get 3 clicks every 10,000 pageviews, they must be opened and viewed, people have to click those ads and become visitors of those paid online dating sites. But that is not enough, 1 of 10 visitors should load its profile in the paid online dating site, becoming a basic user; but that is not enough again; 1 of those 3 basic users referred by POF must become a premium user, subscribing a 3 months paid membership and paying USD 90 (on average using a credit card, to allow automatic rebilling).
Thanks to that, POF receives an average commission of USD 20.
If POF has 6,000,000 active users and can convert 1 user to a premium member every 100,000 pageviews, it sends 300,000 annual customers to paid online dating sites.
The paid online dating site that placed an ad in POF using Google AdWords, pay an average USD 0.40 CPM, i.e acquiring a new customer costs USD 40 plus a commission paid to POF (in the range of USD 20), USD 60 is the total cost to acquire a customer (using POF as a marketing tool).
If POF refers 300,000 clients to paid online dating sites, it has an income of approximately USD 6,000,000 for commissions. That explains its successful business model.
POF needs to show ads from paid online dating sites and convert visitors sent from POF into customers of those paid online dating sites; so POF will also collect payments: the commissions for subscribers memberships.
That is the main explanation of why it works so well in the anglophone countries Canada, United States, United Kingdom of Great Britain and Northern Ireland, Ireland and Australia, and not in other countries.
POF database is compartmentalized in a special way, so its users only see what interest them, most likely through a recommendation engine based on the user's previous behavior (Behavioural recommender system).
In online dating, if the database doubles its size, it possibly doubles income, but operating costs are multiplied by 3 or 4, they exponentially grow. That explains why POF must have a simple (and insecure) design.
If a new user, a man says he likes slim tall blonde with blue eyes and unmarried women, but he searches profiles of fat short brunettes women and of that group only sends messages to smokers and divorced, the recommendation algorithm remains showing him those similar profiles.
If a new user, a woman says she likes athletic tall blond with blue eyes and single men, but respond to messages of fat short black smokers and divorced men; the recommendation algorithm shows similar profiles.
The main threat for POF is future legislation to regulate Online Dating Sites.
During last September 2010, the owners of POF had launched a paid online dating site, named eVow, unsuccessful until now.
Source: personal estimation from Fernando Ardenghi
POF in numbers
30,000,000,000 annual pageviews
USD 30 million revenue (USD 24 million by ads, USD 6 million by comissions paid by other dating sites)
USD 27 million operating costs.
6,000,000 active users
4 AdSense ads displayed on average per pageview (USD 0.80 CPM per 4 ads, USD 0.20 each one)
[You do not see ads if you use Firefox/Opera explorer with adblock plus addon]
3 clicks on average per 10,000 pageviews; visitors to paid online dating sites.
1 basic member referred per 33,333 pageviews (a person who visits the paid online dating site who showed the ad at POF and he/she creates a profile there becoming a basic member)
1 paid member referred per 100,000 pageviews (a basic member who upgrades to premium paying at least USD 90 with his/her credit card. The cost to acquire that client is USD 60 = USD 20 comission paid to POF + USD cost of the ad showed using AdWords at USD 0.40 CPM)
300,000 annual paid clients sent to paid dating sites like Match/Chemistry, eHarmony, etc.
POF is seen as a place for casual/short-term relationships.
More info at "A 52 page report from ComScore"
* The daters who pay for Match/Chemistry (revenue: USD 430 million) and eHarmony (revenue: 280 million) are nearly the same ones who want to use PlentyOfFish for free.
Slide # 9.
POF has 30,000,000,000 pageviews per year and approximately 6,000,000 active users.
Operating costs seem to be in the range of USD 27 million a year because POF permanently needs to advertise itself on Facebook, Yahoo and even Google via AdWords. Also in Canada's national television and in music videos like "Telephone" Lady Gaga.
POF has to be constantly buying traffic.
To remain profitable, POF not only needs to show ads for paid dating sites (an average 4 ads provided by Adsense, each one paid USD 0.20 CPM, or USD 0.80 on average for the whole ads displayed in 1,000 pageviews) but at least these ads have to get 3 clicks every 10,000 pageviews, they must be opened and viewed, people have to click those ads and become visitors of those paid online dating sites. But that is not enough, 1 of 10 visitors should load its profile in the paid online dating site, becoming a basic user; but that is not enough again; 1 of those 3 basic users referred by POF must become a premium user, subscribing a 3 months paid membership and paying USD 90 (on average using a credit card, to allow automatic rebilling).
Thanks to that, POF receives an average commission of USD 20.
If POF has 6,000,000 active users and can convert 1 user to a premium member every 100,000 pageviews, it sends 300,000 annual customers to paid online dating sites.
The paid online dating site that placed an ad in POF using Google AdWords, pay an average USD 0.40 CPM, i.e acquiring a new customer costs USD 40 plus a commission paid to POF (in the range of USD 20), USD 60 is the total cost to acquire a customer (using POF as a marketing tool).
If POF refers 300,000 clients to paid online dating sites, it has an income of approximately USD 6,000,000 for commissions. That explains its successful business model.
POF needs to show ads from paid online dating sites and convert visitors sent from POF into customers of those paid online dating sites; so POF will also collect payments: the commissions for subscribers memberships.
That is the main explanation of why it works so well in the anglophone countries Canada, United States, United Kingdom of Great Britain and Northern Ireland, Ireland and Australia, and not in other countries.
POF database is compartmentalized in a special way, so its users only see what interest them, most likely through a recommendation engine based on the user's previous behavior (Behavioural recommender system).
In online dating, if the database doubles its size, it possibly doubles income, but operating costs are multiplied by 3 or 4, they exponentially grow. That explains why POF must have a simple (and insecure) design.
If a new user, a man says he likes slim tall blonde with blue eyes and unmarried women, but he searches profiles of fat short brunettes women and of that group only sends messages to smokers and divorced, the recommendation algorithm remains showing him those similar profiles.
If a new user, a woman says she likes athletic tall blond with blue eyes and single men, but respond to messages of fat short black smokers and divorced men; the recommendation algorithm shows similar profiles.
The main threat for POF is future legislation to regulate Online Dating Sites.
During last September 2010, the owners of POF had launched a paid online dating site, named eVow, unsuccessful until now.
Source: personal estimation from Fernando Ardenghi
POF in numbers
30,000,000,000 annual pageviews
USD 30 million revenue (USD 24 million by ads, USD 6 million by comissions paid by other dating sites)
USD 27 million operating costs.
6,000,000 active users
4 AdSense ads displayed on average per pageview (USD 0.80 CPM per 4 ads, USD 0.20 each one)
[You do not see ads if you use Firefox/Opera explorer with adblock plus addon]
3 clicks on average per 10,000 pageviews; visitors to paid online dating sites.
1 basic member referred per 33,333 pageviews (a person who visits the paid online dating site who showed the ad at POF and he/she creates a profile there becoming a basic member)
1 paid member referred per 100,000 pageviews (a basic member who upgrades to premium paying at least USD 90 with his/her credit card. The cost to acquire that client is USD 60 = USD 20 comission paid to POF + USD cost of the ad showed using AdWords at USD 0.40 CPM)
300,000 annual paid clients sent to paid dating sites like Match/Chemistry, eHarmony, etc.
POF is seen as a place for casual/short-term relationships.
More info at "A 52 page report from ComScore"
* The daters who pay for Match/Chemistry (revenue: USD 430 million) and eHarmony (revenue: 280 million) are nearly the same ones who want to use PlentyOfFish for free.
Slide # 9.
Tuesday, December 14, 2010
Friday, October 29, 2010
Thursday, September 16, 2010
eVow's compatibility matching system
"eVow uses a innovative compatibility matching system, we created specifically for people who are serious about finding long-term partnerships. It is a unique relationship site for singles who are serious about finding that special someone and are ready to share their values and expectations with like-minded people."
eVow's compatibility matching system does not have any scientific proof. I suspect it is only "home grown" based on similar interests, values and birth order item.
It does not include any personality assessment nor personality similarity calculation.
eVow's compatibility matching system asks if you have or not children, if you are living with your children or not, but to my surprise does not ask about your pets.
Birth order item is useless at all.
Birth order item is also used at the PlentyOfFish Marriage Predictor.
"When you were a kid your perception of love and how you perceive love was shaped by your parents and your siblings.
We want to dramatically improve our matching system by taking into account your childhood environment"
Eastwick and Finkel (2008), also Kurzban and Weeden (2007), Todd, Penke, Fasolo, and Lenton (2007) found that people often report partner preferences that are not compatible with their choices in real life!
Latest Research in Theories of Romantic Relationships Development outlines: compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.
-----------
The Online Dating Industry is selling elixirs, tonics, snake oil liniments and other patent medicine.
Patent medicines were preparations that often contained various ingredients such as opium and alcohol and claimed to cure many if not all diseases. Early drug manufacturers made their own formulations and marketed them under a variety of names.
Pharmacists or Doctors would set up a small building with tablet machines or ointment mills and began manufacturing their drugs. This went on without any interference from any government agency. One could make any claim and engage in drug making without any credentials.
With time the growing pharmaceutical companies were required to prove the safety of their drugs but not efficacy. But by the 1960's efficacy as well as safety were required to be shown for a drug to remain on the market.
eVow's compatibility matching system does not have any scientific proof. I suspect it is only "home grown" based on similar interests, values and birth order item.
It does not include any personality assessment nor personality similarity calculation.
eVow's compatibility matching system asks if you have or not children, if you are living with your children or not, but to my surprise does not ask about your pets.
Birth order item is useless at all.
Birth order item is also used at the PlentyOfFish Marriage Predictor.
"When you were a kid your perception of love and how you perceive love was shaped by your parents and your siblings.
We want to dramatically improve our matching system by taking into account your childhood environment"
Eastwick and Finkel (2008), also Kurzban and Weeden (2007), Todd, Penke, Fasolo, and Lenton (2007) found that people often report partner preferences that are not compatible with their choices in real life!
Latest Research in Theories of Romantic Relationships Development outlines: compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.
-----------
The Online Dating Industry is selling elixirs, tonics, snake oil liniments and other patent medicine.
Patent medicines were preparations that often contained various ingredients such as opium and alcohol and claimed to cure many if not all diseases. Early drug manufacturers made their own formulations and marketed them under a variety of names.
Pharmacists or Doctors would set up a small building with tablet machines or ointment mills and began manufacturing their drugs. This went on without any interference from any government agency. One could make any claim and engage in drug making without any credentials.
With time the growing pharmaceutical companies were required to prove the safety of their drugs but not efficacy. But by the 1960's efficacy as well as safety were required to be shown for a drug to remain on the market.
Saturday, September 11, 2010
Jazzed (eHarmony) & eVow (PlentyOfFish)
Recently eHarmony had launched Jazzed, a free low quality online dating proposal, and now PlentyOfFish launched eVow, a Search Engine intended to be a paid online dating site.
Jazzed was designed to compete with PlentyOfFish and OKCupid.
Nobody is going to pay for a Search Engine, because PlentyOfFish and OKCupid are free.
People pay for online dating 3.0 "Compatibility Matching Algorithms" like Chemistry and eHarmony.
In 5 previous posts I had written about how the PlentyOfFish Marriage Predictor is a a HOAX, a complete SCAM.
http://onlinedatingsoundbarrier.blogspot.com/2010/06/plentyoffish-marriage-predictor-5th.html
http://onlinedatingsoundbarrier.blogspot.com/2010/06/plentyoffish-marriage-predictor.html
http://onlinedatingsoundbarrier.blogspot.com/2010/05/plentyoffish-and-birth-order-item.html
http://onlinedatingsoundbarrier.blogspot.com/2010/05/plentyoffish-screenshots.html
http://onlinedatingsoundbarrier.blogspot.com/2010/05/plentyoffish-new-test.html
Online Dating Sites can be classified as:
1.0: "Browsing/Searching Options, Powerful Searching Engines"
1.5: "Unidirectional Recommendation Engines"
2.0: "Matching based on Self-Reported Data / Bidirectional Recommendation Engines"
3.0: "Compatibility Matching Algorithms"
Free/freemium online dating sites like PlentyOfFish and OKCupid are only good to send prospective customers to paid online dating sites like Chemistry and eHarmony.
Free/freemium online dating sites are marketing tools, when free users got tired of free sites, they migrate to a paid one; or they use free sites for fun (flirting) and paid sites 3.0 for serious relationships.
The 2010 revenue of PlentyOfFish is USD 30million, the revenue of Match/Chemistry is over USD 340 million, the revenue of eHarmony is estimated over USD 250 million.
PlentyOfFish is big and strong in Canada, United States, Australia and the United Kingdom, the same markets where eHarmony is also big and strong.
eHarmony had been spending money at PlentyOfFish, showing eHarmony's ads.
I am not sure if eHarmony also places ads at OKCupid. (I mostly use Firefox browser with AdBlock plus add-on and I never see ads)
Jazzed is FREE and it will always be FREE for ever. It is not designed to compete with Match, a 2.0 site. Jazzed was designed to compete with PlentyOfFish and OKCupid.
eHarmony will spend USD 90 million during this year for marketing campaings, eHarmony can easily run Jazzed for free (perhaps operating costs are only USD 3 million per year).
Jazzed is designed to leverage eHarmony, a FREE site to leverage a PAID one.
The questions when you are filling your profile include:
"Are you looking for a long-term relationship that could lead to marriage?"
"Do you personally know someone who has had success with online dating?"
The success rate* of eHarmony is less than 10%.
*success rate == percentage of persons who leave the site because they found someone compatible.
The majority, over 90% of eHarmony's members are not going to achieve a long term relationship with commitment (or marriage) using that site.
eHarmony is going to be "the Heaven" and Jazzed "the Purgatory".
eHarmony can clean its database from undesirable persons (and improve its success rate) sending them to Jazzed (the Purgatory)
and when they grown up, when they mature enough for a long term relationship with commitment in mind, then Jazzed will move those persons to eHarmony, "the Heaven".
The Online Dating Industry needs innovations, but the innovations the Online Dating Industry needs will come from only one source: the Latest Research in Theories of Romantic Relationships Development with commitment.
Latest Research in Theories of Romantic Relationships Development outlines: compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.
Without offering the 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.
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