"Running" and "Storm" LoveScout24 new ads. (Match Group)

"Big stories often start with little details," is the campaign motto.
https://www.wuv.de/marketing/lovescout24_erzaehlt_dating_geschichten
 
The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, LoveScout24, OurTime, HowAboutWe, PlentyOfFish and many more and all of them are past their primes, reached operating ceiling and they are in decadence.  The Match Group is not going to innovate and revolutionize the Online Dating Industry in the next years. 

 
Many investors are betting against Match Group, the parent company of Tinder.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/11/many-investors-are-betting-against.html

FriendScout24: Rebranding as LoveScout24 ? Why suddenly now? And above all, after 15 years?
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/07/friendscout24-rebranding-as-lovescout24.html

FriendScout24 BQcheck. (BeziehungsQuotienten-Check ) Prof. Dr. Manfred Hassebrauck is the brain behind that test.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/iac-iaci-bought-european-online-dating.html

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
    
Please read: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html 

FriendScout24: Rebranding as LoveScout24 ? Why suddenly now? And above all, after 15 years?

http://online-dating-news.blogspot.com.ar/2016/07/friendscout24-rebranding-als-lovescout24.html


FriendScout24 predicts future tendencies in Online Dating ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/friendscout24-predicts-future.html

IAC Bought European Online Dating Site FriendScout24 Via Meetic Group.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/iac-iaci-bought-european-online-dating.html
The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, FriendScout24, OurTime, HowAboutWe, PlentyOfFish and many more and all of them are past their primes, reached operating ceiling and they are in decadence.  The Match Group is not going to innovate and revolutionize the Online Dating Industry in the next years. 

 Match Group opened the umbrella before it rains?
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/match-group-opened-umbrella-before-it.html

FriendScout24 predicts future tendencies in Online Dating ?

https://www.friendscout24.de/magazin/dating-trends-die-zukunft-des-online-datings/

Five predictions:
- Dating-Trends: Omni-Dating, Analog and digital worlds merge with reality.
- Love at First Byte, Automated dating. Thanks learning algorithms and data analysis, to study the behavior, apps can decide for themselves when, where and with whom a dating process is initiated.
- DIY-Dating: The automation would also strengthen the counter-trend toward "do it yourself"
- Romantic Gamification: augmented and virtual reality.
- Flexicurity Flirts: The dating users of tomorrow expect security and flexibility: flexicurity.


FriendScout24's - BeziehungsQuotienten-Check (BQ-Check) is a HOAX, based on a Big Scientific Fraud. That compatibility test DOES NOT include any personality assessment.

Meetic launches dating bot on Facebook Messenger ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/meetic-launches-dating-bot-on-facebook.html

IAC (IACI) Bought European Online Dating Site FriendScout24 Via Meetic Group.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/iac-iaci-bought-european-online-dating.html

The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, FriendScout24, OurTime, HowAboutWe, PlentyOfFish and many more and all of them are past their primes, reached operating ceiling and they are in decadence.  The Match Group is not going to innovate and revolutionize the Online Dating Industry in the next years. 

 Match Group opened the umbrella before it rains?
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/match-group-opened-umbrella-before-it.html

 
The Online Dating Industry does not need any improvement. It does need INNOVATIONS!

Please remember:
The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.

 The key to long-lasting romance is STRICT PERSONALITY SIMILARITY, and not "meet other people with similar interests"
The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/03/to-ruin-their-businesses.html
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry
All other proposals are NOISE and perform as placebo.  

IAC (IACI) Bought European Online Dating Site FriendScout24 Via Meetic Group.

IAC (NASDAQ:IACI) bought European online dating site FriendScout24 via its whole / wholly controlled Meetic Group.
http://www.gruenderszene.de/allgemein/friendscout24-meetic-interactivecorp-neu-de
It was on sale this month
http://www.gruenderszene.de/allgemein/scout24-friendscout24-verkauf
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/friendscout24-online-dating-site-on-sale.html
Remember: FriendScout24's - BeziehungsQuotienten-Check (BQ-Check) is a HOAX, based on a Big Scientific Fraud. That compatibility test DOES NOT include any personality assessment.
Also via OPW
http://www.wuv.de/digital/neue_liebe_fuer_neu_de_mutti_kauft_friendscout24
http://www.onlinepersonalswatch.com/news/2014/07/matchcom-acquires-freindscout24.html

This month the IAC had also bought (in part) HowAboutWe.
http://seekingalpha.com/news/1842755-iac-buys-dating-service-howaboutwe

FriendScout24 online dating site on sale ?

 http://www.gruenderszene.de/allgemein/scout24-friendscout24-verkauf

Please read also:
FriendScout24 GmbH. to close soon ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/03/friendscout24-gmbh-to-close-soon.html

Remember: FriendScout24's - BeziehungsQuotienten-Check (BQ-Check) is a HOAX, based on a Big Scientific Fraud. That compatibility test DOES NOT include any personality assessment.

FriendScout24 GmbH. to close soon ?

See what Alexa shows about FriendScout24:
http://www.alexa.com/siteinfo/friendscout24.de
http://www.alexa.com/siteinfo/friendscout24.es
http://www.alexa.com/siteinfo/friendscout24.ch
http://www.alexa.com/siteinfo/friendscout24.it

Remember: FriendScout24's - BeziehungsQuotienten-Check (BQ-Check) is a HOAX, based on a Big Scientific Fraud. That compatibility test DOES NOT include any personality assessment.

The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.

Do you want to innovate in the Online Dating Industry?
Read: The 8 tips to innovate in the Online Dating Industry 2014!  

Compatibility 2013 explained by FriendScout24's BQ-Check

Long 3 years ago, not yesterday, I had written about FriendScout24's BQ-Check.

FriendScout24's - BeziehungsQuotienten-Check (BQ-Check) is a HOAX, based on a Big Scientific Fraud. That compatibility test DOES NOT include any personality assessment.

Here is a fresh post about a review of that test:
"FriendScout24 Test: Ergebnis und Zusammenfassung"

it says "technisch veraltet" = technically obsolete
and
"Am Ende des wissenschaftlichen (Was auch immer das bedeutet?) " = scientific (whatever that means?)


Please read also:  BIG5 normative personality test is OBSOLETE

WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

No actual online dating site  is "scientifically proven" because no one can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships -and very low divorce rates- than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for the majority (over 90%) of its members.
Moreover the entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%), in the same range as searching by your own.

article in newspaper about Prof. Dr. Manfred Hassebrauck

Article in newspaper about Prof. Dr. Manfred Hassebrauck explaining what is love.

Please remember he is the brain behind the FriendScout24's - BeziehungsQuotienten-Check (BQ-Check).
That compatibility test DOES NOT include any personality assessment and is a BIG HOAX.

To my best knowledge Prof. Dr. Manfred Hassebrauck have not proven (without revealing proprietary information) that FriendScout24 compatibility matching algorithm, BQ-Check, can match prospective partners who will have more stable and satisfying relationships (and a low divorce rate) than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for public and Academic scrutiny of findings.

Latest Research in Theories of Romantic Relationships Development outlines: compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.

------------------------
 I am fully tired of saying: The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%), in the same range as searching by your own.
Innovations are not adding more bells and whistles to actual online dating sites.
The Online Dating Industry is waiting for the innovative compatibility matching method which can kill the Matchmaking Industry and other Offline Dating Proposals.
Because the innovations the Online Dating Industry needs, will definitively come from the new discoveries on Theories of Romantic Relationships Development.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.

Also there is a similarity trilogy between genetic, mate choice and personality based recommender systems.

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)

WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
It is all about achieving the eighth decimal!
With 8 decimals, you have more precision than any person could achieve by searching on one's own, but the only way to achieve the eighth decimal is using analysis and correlation with quantized patterns.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry All other proposals are NOISE and perform as placebo.

FriendScout24's BQ-Check

FriendScout24's - BeziehungsQuotienten-Check (BQ-Check)

I had read an interview of Prof. Dr. Manfred Hassebrauck at
http://www.singleboersen-vergleich.de/interviews/experte-hassebrauck.htm

FriendScout24's relationship test, the BQ-Check, is another HOAX in the Online Dating Industry for serious daters.


"The algorithm developed for FriendScout24's relationship test, the BQ-Check, was developed by Professor Dr. Manfred Hassebrauck, a renowned social psychologist from the University of Wuppertal in Germany. He has been working in the area of relationship research for more than 25 years. The relationship test is a result of Hassebrauck's long lasting research done regarding partnership and marriage with more than 35,000 couples. Indeed, there are many matching offerings available in the market. Often, they compare character features based on the principle: The more the personalities match and the lower the differences, the better the partners fit together. Developing the FriendScout24 relationship test, a different approach was taken. Scientific research results show that the sole similarity of character features not necessarily are a precondition for a satisfying relationship. Therefore, the partner suggestions at FriendScout24 are not primarily focused on character features, but on features that are key for successful loving relationships. These are emotional intimacy, independence, mutual interests and sexual preferences. For example, for a satisfying relationship, it is important that both partners have the same expectations from the relationship. Do they want to have a short or long term partnership and do they want to have children? Do they want to stay independent or do they prefer to spend as much time together as possible? These are crucial points in a relationship, but many people do not talk about it during the first time of their relationship. FriendScout24's BQ-Check avoids constellations that will lead to disappointment in the long run. The chance that a relationship works after singles have done the BQ-Check depends on many external, uncontrollable circumstances. A partner may change his job, the relationship becomes a long distance relationship all of a sudden, you fall in love with another person, you figure out that you can't stand the other person's body odor and much more. The relationship test is well-founded, but still it can happen that a relationship will not work even though the BQ-Check showed good results. But generally, the higher the BQ, the higher the chance for a happy loving relationship."

To my best knowledge Prof. Dr. Manfred Hassebrauck have not proven (without revealing proprietary information) that FriendScout24 compatibility matching algorithm, BQ-Check, can match prospective partners who will have more stable and satisfying relationships (and a low divorce rate) than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for public and Academic scrutiny of findings.

Latest Research in Theories of Romantic Relationships Development outlines: compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.