Mi Media Manzana, the Peruvian dating app, ceases operations

https://www.contxto.com/en/peru/mi-media-manzana-the-peruvian-dating-app-ceases-operations/


The Peruvian startup turned the lights off and exited countries where it was operating including Mexico, Colombia, Chile, and Peru. After six years of operations, the company will be formally over on June 20.
“We were looking to increase the retention rate to increase the volume of active users,” said (the CEO). “Freemium models work thanks to the percentage of paying active users. In order to be successful, though, we needed at least 2 percent of active users to actually switch over to the paid version, but we were in the 0.5 to 1 percent range.”
http://semanaeconomica.com/article/sectores-y-empresas/tecnologia/363480-la-startup-peruana-mi-media-manzana-desaparecera-luego-de-seis-anos/

CONGRATULATIONS TO THE TEAM WHO NEVER WANTED TO INNOVATE IN THE ONLINE DATING INDUSTRY!!!

Sunday, June 5, 2016
MiMediaManzana (from Peru) eHarmony style copycat. Data from a magazine
https://onlinedatingsoundbarrier.blogspot.com/2016/06/mimediamanzana-from-peru-eharmony-style.html

Tuesday, February 12, 2019
MiMediaManzana - My other half relaunches
https://onlinedatingsoundbarrier.blogspot.com/2019/02/mimediamanzana-my-other-half-relaunches.html

Saturday, February 13, 2016
Another eHarmony style copycat: MiMediaManzana (from Peru)
https://onlinedatingsoundbarrier.blogspot.com/2016/02/another-eharmony-style-copycat.html

Saturday, January 7, 2017
MiMediaManzana (from Peru) eHarmony style copycat GAME OVER by Alexa.
https://onlinedatingsoundbarrier.blogspot.com/2017/01/mimediamanzana-from-peru-eharmony-style.html
 
Thursday, December 28, 2017
The demise of MiMediaManzana, copycat of eHarmony
http://onlinedatingsoundbarrier.blogspot.com/2017/12/the-demise-of-mimediamanzana-copycat-of.html


"Magic Lab's move will be interesting to watch" says analyst from Online Dating Industry
http://onlinedatingsoundbarrier.blogspot.com/2019/06/magic-labs-move-will-be-interesting-to.html
but ... the Online Dating Industry needs INNOVATIONS, not more bells and whistles.

The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

(It seems) Facebook Dating will suggest matches from Dating Groups

https://twitter.com/wongmjane/status/1040686331070898176
https://twitter.com/wongmjane/status/1040685041292963840
http://socialbarrel.com/facebook-dating-will-suggest-matches-from-dating-groups/117307/
https://www.adslzone.net/2018/09/15/facebook-dating-recopilacion-datos/


It seems NO INNOVATION AT ALL, the same as any online dating site!
The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
What is important in attracting people to one another may not be important in making couples happy.
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.

Facebook is refining Facebook Dating feature (via Ms. Jane Manchun Wong)
http://onlinedatingsoundbarrier.blogspot.com/2018/08/facebook-is-refining-facebook-dating.html

Match Group prepares for battle with Facebook
https://onlinedatingsoundbarrier.blogspot.com/2018/07/match-group-prepares-for-battle-with.html

Match Group is continually claiming "Facebook Is No Threat to Match Group"
http://onlinedatingsoundbarrier.blogspot.com/2018/07/continually-claiming-facebook-is-no.html
Perhaps Facebook is copycatting Tinder and Bumble, with some minor improvement with the help of former eHarmony's team,
and perhaps Facebook dating app will be free in order to erode Match Group dating sites.
https://onlinedatingsoundbarrier.blogspot.com/2018/05/tc-article-facebook-hired-eharmonys.html

Indian based online gaming company that plans to copycat .... eHarmony! They think they can use 16PF test in a game.

But serious daters do not want gamification.
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/09/indian-company-plans-to-copycat.html

Moreover eHarmony was copycatted in several countries like the online dating sites EliteSingles in Canada, Australia, USA, UK; eDarling in Spain, German, France, Russia; also TeAmo in Russia is another copycat of eHarmony. eSynchrony in Singapore, MiMediaManzana in Colombia, Peru, Mexico, Chile, etc.

Informant said:
"a new age gamification manner that will be marketed worldwide for people to find their perfect match."
I replied:
The perfect match does not exist.
It will only exist a pool of compatible persons, not more than that.
They can not promise a perfect match

 "16PF personality tests through gaming tasks"
The 16PF test costs USD100,000 per language and norm, and will be impossible to incorporate in a game due to high distortion.

Example: Dewey color system.
http://www.deweycolorsystem.com/
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/06/12like-visualdna-and-hoax.html
In compatibility matching methods there are 2 steps:
1) to objectively measure personality traits (with the 16PF5 test or similar) without distortion.
2) to calculate compatibility (personality similarity) between prospective mates
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/05/if-you-plan-to-useoffer-16pf5.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/03/paper-on-similarity-between.html

"Direct Q and A for today's generation is boring we need to make the process fun."
Same mistakes as eHarmony, they plan to gamify a serious proposal, and they will fail of course!
Still waiting online gaming company Etermax, owner of Trivia Crack app to launch online dating app similar to Tinder/Badoo.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/still-waiting-etermax-owner-of-trivia.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/08/eharmony-engineers-try-to-get-to-heart.html

Please see:
Shaadi Takes 25% In Thrill
http://www.onlinepersonalswatch.com/news/2015/01/shaadicom-takes-25-in-thrill.html
Happn Is Now In India, And Is Not Afraid Of Competition
http://www.onlinepersonalswatch.com/news/2016/05/happn-is-now-in-india-and-is-not-afraid-of-competition.html
There's No Algorithm For Chemistry, Says Tinder India CEO Taru Kapoor
http://www.onlinepersonalswatch.com/news/2016/07/there-is-no-algorithm-for-chemistry-says-tinder-india-ceo-taru-kapoor.html 

Another eHarmony style copycat: eSynchrony

http://onlinedatingsoundbarrier.blogspot.com.ar/2011/12/i-had-reviewed-esynchrony-last-january.html

http://onlinedatingsoundbarrier.blogspot.com.ar/2011/01/esynchrony-dating-site-review.html

Another eHarmony style copycat: MiMediaManzana (from Peru)
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/02/another-eharmony-style-copycat.html

Another eHarmony style copycat: TeAmoRU (from Russia)
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/02/another-eharmony-style-copycat-teamoru.html

eDarling/EliteSingles are only copycats of eHarmony.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/02/edarling-german-version-homepage.html

eHarmony Spanish version / ready / 3 months free
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/02/eharmony-spanish-version-ready-3-months.html

eHarmony, is a 15+ years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget. 
 

 

I had reviewed over 55 compatibility matching engines intended for serious dating since 2003, when I had discovered "the online dating sound barrier" problem.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms.

With less than USD10 Million you can copycat eHarmony 
or
 innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever.