The Peruvian startup turned the lights off and exited countries where it was operating including Mexico, Colombia, Chile, and Peru. After six years of operations, the company will be formally over on June 20.
“We were looking to increase the retention rate to increase the volume of active users,” said (the CEO). “Freemium models work thanks to the percentage of paying active users. In order to be successful, though, we needed at least 2 percent of active users to actually switch over to the paid version, but we were in the 0.5 to 1 percent range.”
http://semanaeconomica.com/article/sectores-y-empresas/tecnologia/363480-la-startup-peruana-mi-media-manzana-desaparecera-luego-de-seis-anos/
CONGRATULATIONS TO THE TEAM WHO NEVER WANTED TO INNOVATE IN THE ONLINE DATING INDUSTRY!!!
Sunday, June 5, 2016
MiMediaManzana (from Peru) eHarmony style copycat. Data from a magazine
https://onlinedatingsoundbarrier.blogspot.com/2016/06/mimediamanzana-from-peru-eharmony-style.html
Tuesday, February 12, 2019
MiMediaManzana - My other half relaunches
https://onlinedatingsoundbarrier.blogspot.com/2019/02/mimediamanzana-my-other-half-relaunches.html
Saturday, February 13, 2016
Another eHarmony style copycat: MiMediaManzana (from Peru)
https://onlinedatingsoundbarrier.blogspot.com/2016/02/another-eharmony-style-copycat.html
Saturday, January 7, 2017
MiMediaManzana (from Peru) eHarmony style copycat GAME OVER by Alexa.
https://onlinedatingsoundbarrier.blogspot.com/2017/01/mimediamanzana-from-peru-eharmony-style.html
Thursday, December 28, 2017
The demise of MiMediaManzana, copycat of eHarmony
http://onlinedatingsoundbarrier.blogspot.com/2017/12/the-demise-of-mimediamanzana-copycat-of.html
"Magic Lab's move will be interesting to watch" says analyst from Online Dating Industry
http://onlinedatingsoundbarrier.blogspot.com/2019/06/magic-labs-move-will-be-interesting-to.html
but ... the Online Dating Industry needs INNOVATIONS, not more bells and whistles.
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html
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