PAPER: Measuring Executive Personality using Machine-Learning Algorithms:

A New Approach and Validity Tests

https://faculty-research.esmt.berlin/sites/faculty/files/2019-05/Hrazdil%2C%20Novak%2C%20Rogo%2C%20Wiedman%20%26%20Zhang.pdf

Watson IBM and Amazon AI solutions, pitfalls.
https://onlinedatingsoundbarrier.blogspot.com/2018/07/watson-ibm-and-amazon-ai-solutions.html
https://onlinedatingsoundbarrier.blogspot.com/2018/01/violaai-but-match-failed-with-amazon.html
 
Finally the perfect dating algorithm? Of course NOT, Big Five test is
OBSOLETE. http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/finally-perfect-dating-algorithm-of.html
*BIG HOAX, SAME AS Watson IBM* http://onlinedatingsoundbarrier.blogspot.com.ar/2016/01/artificial-intelligence-can-watson-save.html
Our apps are an extension of our personalities, new research reveals
https://onlinedatingsoundbarrier.blogspot.com/2019/05/our-apps-are-extension-of-our.html
 
PAPER: EVALUATING RECOMMENDER SYSTEMS FOR AI-DRIVEN DATA SCIENCE
https://onlinedatingsoundbarrier.blogspot.com/2019/05/paper-evaluating-recommender-systems.html
 
The Big Five normative personality test, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.  It is a HOAX, a FRAUD to use the Big Five normative test in year 2019.     
For Online Dating purposes: Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes.   That is why I suggest the 16PF6 test instead and another method to calculate similarity.
I *calculate similarity in personality patterns* with (a proprietary) pattern recognition by correlation method. It takes into account the score and the trend to score of any pattern.
Also it takes into account women under hormonal treatment because several studies showed contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle".

What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF6 personality test. http://onlinedatingsoundbarrier.blogspot.com.ar/2013/06/the-next-wave-of-innovation.html