PAPER: Decline in Mobile Application Life Cycle

https://www.sciencedirect.com/science/article/pii/S1877050917327114

featured article: Mobile app startups are failing like it’s 1999
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/06/featured-article-mobile-app-startups.html
 

article: The Rise of Dating-App Fatigue
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/article-rise-of-dating-app-fatigue.html 

Funny video: Post-Conference Review 48th iDate Mobile Dating Business Expo And Summit 2017 Los Angeles
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/06/funny-video-post-conference-review-48th.html

KP INTERNET TRENDS 2018 Next Big Thing: PERSONALIZATION!
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/06/kp-internet-trends-2018-next-big-thing.html


The future of mobile is desktop!

Planning in a Multi-Platform World
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/Planning-in-a-Multi-Platform-World 

featured article: Mobile app startups are failing like it’s 1999

http://andrewchen.co/mobile-app-startups-are-failing-like-its-1999/

How things worked in 1999
 

•     Raise millions in funding with an idea and impressive founders
•     Spend 9 months building up a product
•     Launch with much PR fanfare
•     Fail to hit product/market fit
•     Relaunch with version 2.0, 6 months later
•     Repeat until you run out of money

How things work today

•     Raise funding with an idea and impressive founders
•     Spend 6 months building up a product
•     Submit to the app store and launch with much PR fanfare
•     Fail to hit product/market fit
•     Relaunch with version 2.0, 6 months later
•     Add Facebook Open Graph
•     Try buying installs with Tapjoy, FreeAppADay, etc.
•     Repeat until you run out of money

Not much different, unfortunately.

That is for Zoosk, Once, Happn, Hinge, CoffeeMeetsBagel, DatePlay and many more.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/hinge-two-old-months-interview-where.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/online-dating-app-once-receives-usd56.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/article-dating-apps-broaden-their-reach.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/happn-wants-to-be-acquired-by-badoo-or.html

Funny video: Post-Conference Review 48th iDate Mobile Dating Business Expo And Summit 2017 Los Angeles
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/06/funny-video-post-conference-review-48th.html

KP INTERNET TRENDS 2018 Next Big Thing: PERSONALIZATION!
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/06/kp-internet-trends-2018-next-big-thing.html


The future of mobile is desktop!

Planning in a Multi-Platform World
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/Planning-in-a-Multi-Platform-World

Digital Future in Focus
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/Digital-Future-in-Focus

REPORT: The State of Broadband 2016: Broadband Catalyzing Sustainable Development
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/report-state-of-broadband-2016.htmlSome fresh data from Alexa about major online dating sites in USA and CA
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/some-fresh-data-from-alexa-about-major.html

article: Half Of US Smartphone Users Don't Download New Apps
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/article-half-of-us-smartphone-users.html

Article: "The app boom is over. Your phone is full of apps, and you're done downloading new ones."
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/07/article-app-boom-is-over-your-phone-is.html
  
Mobile-first but not mobile-only and comScore Digital Future in Focus
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/mobile-first-but-not-mobile-only-and.html

--------------------------------------

What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.  All other proposals are NOISE and perform as placebo. 

Funny video: Post-Conference Review 48th iDate

Mobile Dating Business Expo And Summit 2017 Los Angeles

https://www.youtube.com/watch?v=MFl_8Dhsb3A

NO INNOVATION FOR THE ONLINE DATING INDUSTRY.

For EliteSingles CEO To Speak At iDate June 2017 Mobile Dating Conference
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/for-elitesingles-ceo-to-speak-at-idate.html
https://www.youtube.com/watch?v=5t7RNFQY1BQ

Any online dating site using Big Five normative test should stop using it!!!

Does the Online Dating Industry really need the iDate2017 Miami Superconference?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/does-online-dating-industry-really-need.html

KP INTERNET TRENDS 2018 Next Big Thing: PERSONALIZATION!
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/06/kp-internet-trends-2018-next-big-thing.html
The future of mobile is desktop!
-------
 

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

ComScore report: Mobile Path to Purchase

The rapid adoption and use of mobile devices is changing the face of digital marketing.

http://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/Mobile_Path_to_Purchase
bigger screen, higher conversion!

Mobile concept is evolving, meaning tablets with Wi-Fi Network access and not necessarily smartphones.

Please read also:
U.S.A. Digital Future in Focus 2014 (comScore Report)
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/04/usa-digital-future-in-focus-2014.html
The implications of a multi-platform majority:
In the United States, more than half of all digital time spent now comes from mobile devices. U.S. time spent consuming digital content has increased dramatically in past three years due to mobile platforms.
Content is consumed across multiple devices by the same person!
SmartPhones rule the mornings.
PCs rule during the day.
Tablets rule the evenings.

Mobile & Multi-Platform: With the availability of smartphones and tablets, the multi-platform omnivore has emerged. But, it’s not a zero-sum game: More devices result in more time on all devices, including TV. Please analyze the Incremental and the Cannibalizing behavior.

Q3 2013 Facebook results, some valuable info

Business Insider had published the article "Facebook Beats On Revenues And EPS But Teen Users Show Decline"

What means mobile for the majority of the persons? SmartPhones? Tablets? All-in-one computers with wi-fi you can take from dining room to the bedroom?
In the near future everything will be mobile?

I hope they had not reached operating ceiling. For Facebook and others, the unexploited Latin American Market (mainly South American) remains enormous! (Facebook has the same problem with revenue by geography as many online dating sites)

It seems something big in the Online Dating Industry will happen soon!

Pew study: 1 in 3 U.S. Americans now owns a tablet

"Like, so relevant that now one in three people owns a tablet, according to a newly released Pew study. That’s up from one in four just last November 2012."

Remember:
the mobile concept evolving, meaning tablets with Wi-Fi Network access and not smartphones.

Like, so relevant that now one in three people owns a tablet, according to a newly released Pew study. That’s up from one in four just last November.
Read more at http://vator.tv/news/2013-10-18-pew-study-one-in-three-americans-now-owns-a-tablet#TMVP4VKqjzKIVCy5.99

Like, so relevant that now one in three people owns a tablet, according to a newly released Pew study. That’s up from one in four just last November.
Read more at http://vator.tv/news/2013-10-18-pew-study-one-in-three-americans-now-owns-a-tablet#TMVP4VKqjzKIVCy5.99

EXCELLENT research! Mobile's Impact on Dating and Relationships

Mobile's Impact on Dating and Relationships
and surprise! that study confirms what I had been saying since years!
mobile concept evolving, meaning tablets with Wi-Fi Network access
Remember I was featured 3 years ago at Mobile Social Web 2.0 Forecasts, Challenges & Regulations 2010-2014 from Juniper Research.
Mobile's Impact on Dating and Relationships was conducted by Amplitude Research (USA).
The survey was completed online May 8‐13, 2013, by 1,500 respondents ages 21 to 50.
Respondents demographics were as follows:
– 50% Male and 50% Female
– Balanced among USA regions
– Between the ages of 21 and 50 and evenly distributed across the following four age
ranges: 21‐26, 27‐34, 35‐42, 43‐50
– Smartphone owners and users

Mobile and Dating: Preference for Accessing Online Dating Sites
• The vast majority of singles want to access online dating sites from the privacy of their homes with 72% preferring to access them from their home computers. However, 68% of singles are still likely to use their mobile devices either at home or away from home to access the sites.

Please read also:
Internet Trends report 2013 from KPCB
mobile applications adoption rate
Mobile Operators' Business Models
"The Mobile Digital Omnivore" from ComScore UK
Full Webinar and some slides LATAM Digital Future 2013
2013 Latin America Digital Future in Focus Report by comScore

mobile applications adoption rate / 2

"Regardless of a company's earlier success, thriving in the new mobile app economy depends on engagement and retention. After acquiring users, the real battle to keep and ultimately monetize consumers begins.  In the brave new world of mobile first, engagement is the new battleground"

article at TechCrunch about mobile

Leena Rao from TechCrunch had posted an article saying "Mobile Dating Apps Capture More Flirting Time Than Online Sites"

Flirting can be, but not for Serious Dating.

I would recommend to read "Mobile Operator Business Models Challenges, Opportunities & Adaptive Strategies 2011-2016" from Juniper Research and info from Meetic saying
Mobile is 2% of total revenue.

Mobile Operators' Business Models

Mobile Operators' Business Models
Executive Summary
1. The Problem Stated: A Saturated World
2. The Problem Stated: A Data-Centric World
3. The Problem Stated: The Evolving Mobile Ecosystem
4. The Problem Stated: Regulatory Factors
5. Adaptive Strategies: Optimising Existing Revenue Streams
6. Adaptive Strategies: New Revenue Streams
7. Adaptive Strategies: Taking the Network Strain

See also "the mobile concept evolving."

mobile applications adoption rate

Up to 74% of customers will use a mobile application no more than 10 times (on average) and then discard it!!!

the "mobile" concept evolving.

Slide 4 shows the "mobile" concept had been evolving.

5 years ago "mobile" was smartphones, Treos and Blackberrys.

Now "mobile" is tablets.

I was featured in the Latest Mobile Social Web 2.0 Forecasts, Challenges & Regulations 2010-2014 from Juniper Research saying "with the majority of subscribers using netbooks/iPads with mobile broadband modems, or WiFi, rather than smartphones. "

featured in Mobile Juniper Research

I am featured in the Latest Mobile Social Web 2.0 Forecasts, Challenges & Regulations 2010-2014 from Juniper Research.

Here is the link
http://www.juniperresearch.com/reports/mobile_social_web_2.0

"Overview
As the first part of Juniper Research's focus on mobile web 2.0 this report establishes the industry benchmark for investigative analysis providing the most detailed appraisal yet published of the current and future opportunities for the mobile social web market. It provides an extensive assessment of industry stakeholders and their strategies and features a comprehensive forecasting suite for five years up until 2014."



3.2.4 Cultural Influences
ii. Mobile Dating page49
screenshot.



This report was written by Ian Chard.