Leena Rao from TechCrunch had posted an article saying "Mobile Dating Apps Capture More Flirting Time Than Online Sites"
Flirting can be, but not for Serious Dating.
I would recommend to read "Mobile Operator Business Models Challenges, Opportunities & Adaptive Strategies 2011-2016" from Juniper Research and info from Meetic saying
Mobile is 2% of total revenue.
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