The Japanese women rejecting marriage for the freedom of living single

More Japanese women are in work and unmarried than ever before, rejecting long-held double standards about domestic life.
https://www.independent.co.uk/life-style/love-sex/marriage/japan-women-marriage-relationship-independence-happy-life-a9042636.html
https://www.clarin.com/pareja/bodas-solistas--restaurantes-karaokes-individuales-japonesas-casan_0_-zOe7UXKf.html

Pairs Engage, "High End Matchmaking" from Match Group
http://onlinedatingsoundbarrier.blogspot.com/2019/08/pairs-engage-high-end-matchmaking-from.html

Pairs Engage, "High End Matchmaking" from Match Group

https://www.businessinsider.com.au/match-group-tinder-target-japanese-marriage-market-pairs-engage-2019-8
https://elceo.com/tecnologia/propietario-de-tinder-lanza-app-para-ayudar-a-japoneses-a-casarse-pronto/

The app suggests 30 potential husbands or wives a month, and includes a 24/7 concierge service.
Pairs Engage costs 9,800 yen (USD 92) per month, plus another 9,800 yen as a sign-up fee once the pre-registration period ends – a third as much as five major conventional services, according to its website.

eHarmony failed with eH+ (eHarmony Plus) and eHarmony Japan
https://onlinedatingsoundbarrier.blogspot.com/2017/03/eharmony-just-closed-eh-eharmony-plus.html
http://onlinedatingsoundbarrier.blogspot.com/2012/03/eharmony-revealed-its-secret-sauce.html

Japan's singles turn to tech in search of lasting love ?
https://onlinedatingsoundbarrier.blogspot.com/2019/04/japans-singles-turn-to-tech-in-search.html

-----------------------
Finally the perfect dating algorithm? Of course NOT, Big Five test is OBSOLETE.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/finally-perfect-dating-algorithm-of.html
 
FUNNY: IDEA's Project 0d8 Helps Dating Services Improve
https://onlinedatingsoundbarrier.blogspot.com/2019/07/funny-ideas-project-0d8-helps-dating.html
Improvement is not innovation!
 
The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/01/mistakes-at-behavioral-economics-of.html

Breaking "the online dating sound barrier" is to achieve at least:
3 most compatible persons in a 100,000 persons database.
12 most compatible persons in a 1,000,000 persons database.
48 most compatible persons in a 10,000,000 persons database.
100 times better than Compatibility Matching Algorithms used by actual online dating sites!


The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy. The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views".  

PAPER "Only the congruent survive - Personality similarities in couples. Personality and Individual Differences"
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/04/paper-partnership-longevity-and.html 
PAPER "Partnership longevity and personality congruence in couples"
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/04/only-congruent-survive-personality.html
 
At the paper  "Perceptions of Ideal and Former Partners' Personality and Similarity" 
The authors had written
".... mismatches in personality are a frequently mentioned cause for relationship break-up. If former partners indeed have dissimilar personalities, our findings underline how difficult it is for many people to select a mate with a similar personality, or, alternatively, how little value individuals put on finding a similar partner in terms of personality.
The present study's results, as well as the results found in previous studies (e.g., Eastwick & Finkel, 2008), may be used to educate people, especially singles, about what really matters in long-term relationships, for instance, similarity in personality, instead of complementarity."
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/05/big-punch-to-behavioural-recommender.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/07/two-papers-debunking-behavioural.html

Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF6 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF6 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

Japan's singles turn to tech in search of lasting love ?

https://japantoday.com/category/features/lifestyle/feature-japan%27s-singles-turn-to-tech-in-search-of-lasting-love

They will need innovations, not rubbish like:
https://onlinedatingsoundbarrier.blogspot.com/2019/04/match-12-on-new-asia-gms-hiring-spree.html

article: Online Dating In Japan: What Apps Are Worth It And What Aren’t?
https://onlinedatingsoundbarrier.blogspot.com/2017/10/article-online-dating-in-japan-what.html

Match Japan, 3 years from its NEW redesign !
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/07/match-japan-3-years-from-its-new.html
eHarmony failed in Japan  (and revealed its secret sauce by mistake)
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/03/eharmony-revealed-its-secret-sauce.html

PAPER: Aspirational pursuit of mates in online dating markets
https://onlinedatingsoundbarrier.blogspot.com/2018/08/paper-aspirational-pursuit-of-mates-in.html
 

article: Online Dating In Japan: What Apps Are Worth It And What Aren’t?

https://savvytokyo.com/online-dating-japan-apps-worth-arent/

Dating in Japan: New essay about "Herbivore men"
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/10/dating-in-japan-new-essay-about.html

Match Japan, 3 years from its NEW redesign !
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/07/match-japan-3-years-from-its-new.html

eHarmony failed in Japan  (and revealed its secret sauce by mistake)
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/03/eharmony-revealed-its-secret-sauce.html

In Japan, 2.7 million men lured into dating website with only one female user ???

http://mainichi.jp/english/english/newsselect/news/20151003p2a00m0na009000c.html
http://mainichi.jp/shimen/news/20151003ddm041040121000c.html

2013 Japan Digital Future in Focus
The report provides a comprehensive overview of the Japanese digital market and examines how the prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce are defining the current marketplace and what these trends mean for marketers.

Remember Match in Japan and eHarmony Japan failure ?

Dating in Japan: New essay about "Herbivore men"

Herbivore men is a social phenomenon in Japan of men who shun marriage or gaining a girlfriend:  A Phenomenological Study of “Herbivore Men” Masahiro Morioka
The Review of Life Studies, Vol.4 (September 2013):1-20.

Please read also 2013 Japan Digital Future in Focus
The report provides a comprehensive overview of the Japanese digital market and examines how the prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce are defining the current marketplace and what these trends mean for marketers.

Remember Match in Japan and eHarmony Japan failure ?

Match Japan, NEW redesign

The people of IAC - Match, had redesigned Match Japan.
No more the Chemistry inside feature.
Now they promote to submit dating ideas to meet offline (DateSpark).
As usual in Japan, members can add certificates for ID verification and to show proof of their jobs in their profiles (employment certificate can perform as a background check if the employer had checked criminal records).

See older version.

Paid online dating sites have high acquisition costs, they can not abandon the attracting, converting and retaining marketing stages; the automatic renewal of their members's subscriptions with dirty credit-card billing trickery.

I seriously doubt the IAC is earning money in Japan.

The people of IAC, instead of innovating, patched Match Japan!

Now in 2013 I think C-Level executives from the Online Dating Industry do not want to innovate and offer a high effective/efficiency compatibility matching algorithm.
---
What will come after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
The market remains enormous!!  

FEATURED PAPER: "FINDING LOVE IN AMERICA VS. JAPAN"

C171
FINDING LOVE IN AMERICA VS. JAPAN: A CONTENT ANALYSIS OF ONLINE DATING PROFILES IN TWO CULTURES
Timothy T. Hachey, W. Q. Elaine Perunovic / University of New Brunswick
Given the cultural importance of modesty and self-criticism, the self-presentation strategies used by East Asian individuals to attract a romantic partner are very different from the self-promoting approaches used by North Americans. A content analysis of internet dating profiles explored cultural differences in impression management strategies for Americans and Japanese.

presented at SPSP 2013
The Fourteenth Annual Meeting of the Society for Personality and Social Psychology will be held January 17-19, 2013 in New Orleans, Louisiana.

CONCLUSION: never ask online daters to describe themselves!

Remember the other papers:
Predictability of Personality Traits is Dismal !!!
"Personality Similarities Predict Relationship Satisfaction in 23 Countries"
"Culture and Close Relationships: A Psychological View"


and
eHarmony had failed to launch in Japan

Match had celebrated 10 years in Japan without earning money until yet!

The Online Dating Industry urgently needs innovations!

eHarmony Japan obituary.

The former link www.eharmony.co.jp redirects now to www.eharmony.com
eHarmony Japan was never launched but it revealed eHarmony has not any “secret sauce”
Its matching algorithm performs as placebo.

my first compatible match from eHarmony Japan

It seems someone else is testing eHarmony Japan with dummy profiles.

http://www.eharmony.co.jp/singles/servlet/support/


because I had received my first compatible match today, March 12 2012, 7:50 AM Japanese time.

eHarmony Japan, live soon or not?

I thought eHarmony Japan was aborted and the Japanese team fired last November 2011, but the 3 months free trial screen says until 31st March 2012.
The older screenshot said until December 31st 2011.
It is not live yet, it seems eHarmony Inc. is trying to resurrect eHarmony Japan.
The Japanese will need to use their Visa credit cards to prove they are over 18 years old.
They can also add certificates for ID verification purposes.
Online Dating in Japan is not as "relaxed" as Online Dating in other countries.

How much money eHarmony Inc. had invested in developing the site for the Japanese? Who knows?

 eHarmony Japan, live soon or not? or is it only a bluff to sell eHarmony Inc. to IAC (Match, Chemistry and others) for USD 500 million?