Mi Media Manzana, the Peruvian dating app, ceases operations

https://www.contxto.com/en/peru/mi-media-manzana-the-peruvian-dating-app-ceases-operations/


The Peruvian startup turned the lights off and exited countries where it was operating including Mexico, Colombia, Chile, and Peru. After six years of operations, the company will be formally over on June 20.
“We were looking to increase the retention rate to increase the volume of active users,” said (the CEO). “Freemium models work thanks to the percentage of paying active users. In order to be successful, though, we needed at least 2 percent of active users to actually switch over to the paid version, but we were in the 0.5 to 1 percent range.”
http://semanaeconomica.com/article/sectores-y-empresas/tecnologia/363480-la-startup-peruana-mi-media-manzana-desaparecera-luego-de-seis-anos/

CONGRATULATIONS TO THE TEAM WHO NEVER WANTED TO INNOVATE IN THE ONLINE DATING INDUSTRY!!!

Sunday, June 5, 2016
MiMediaManzana (from Peru) eHarmony style copycat. Data from a magazine
https://onlinedatingsoundbarrier.blogspot.com/2016/06/mimediamanzana-from-peru-eharmony-style.html

Tuesday, February 12, 2019
MiMediaManzana - My other half relaunches
https://onlinedatingsoundbarrier.blogspot.com/2019/02/mimediamanzana-my-other-half-relaunches.html

Saturday, February 13, 2016
Another eHarmony style copycat: MiMediaManzana (from Peru)
https://onlinedatingsoundbarrier.blogspot.com/2016/02/another-eharmony-style-copycat.html

Saturday, January 7, 2017
MiMediaManzana (from Peru) eHarmony style copycat GAME OVER by Alexa.
https://onlinedatingsoundbarrier.blogspot.com/2017/01/mimediamanzana-from-peru-eharmony-style.html
 
Thursday, December 28, 2017
The demise of MiMediaManzana, copycat of eHarmony
http://onlinedatingsoundbarrier.blogspot.com/2017/12/the-demise-of-mimediamanzana-copycat-of.html


"Magic Lab's move will be interesting to watch" says analyst from Online Dating Industry
http://onlinedatingsoundbarrier.blogspot.com/2019/06/magic-labs-move-will-be-interesting-to.html
but ... the Online Dating Industry needs INNOVATIONS, not more bells and whistles.

The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

MiMediaManzana - My other half relaunches

New "compatibility" system, it seems does not include any personality test. Seems to imitate Tinder.

https://www.similarweb.com/website/mimediamanzana.com#overview
https://www.alexa.com/siteinfo/mimediamanzana.com


The demise of MiMediaManzana, copycat of eHarmony
http://onlinedatingsoundbarrier.blogspot.com/2017/12/the-demise-of-mimediamanzana-copycat-of.html


The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences) or other system that learns your preferences (READ machine learning)
Also do not mistake "artificial intelligence" with a behavioural recommender system.
Please do not call AI to any silly recommender system that learns your preference.


Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

eHarmony review via Mashable / July 2018

https://mashable.com/2018/07/24/eharmony-review/
 

https://www.alexa.com/siteinfo/eharmony.com
 
compare to 

EliteSingles review via Mashable / June 2018
https://onlinedatingsoundbarrier.blogspot.com/2018/06/elitesingles-review-via-mashable-june.html
https://www.alexa.com/siteinfo/elitesingles.com

PAPER that debunks EliteSingles, SilverSingles, eHarmony and copycats using Big Five normative tests!!!
https://onlinedatingsoundbarrier.blogspot.com/2018/07/paper-that-debunks-elitesingles.html

eHarmony selects Redis Enterprise for unmatched real-time performance
https://onlinedatingsoundbarrier.blogspot.com/2018/06/eharmony-selects-redis-enterprise-for.html


The Five Factor Model aka Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2018) 
 
The same for eDarling and EliteSingles/SilverSingles sites!
Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF5 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.  

PAPER that debunks EliteSingles, SilverSingles, eHarmony and copycats using Big Five normative tests!!!

 

 

https://www.researchgate.net/publication/325975273_Comparison_of_three_short_six-factor_personality_instruments

The Five Factor Model aka Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2018) 
The same for eDarling and EliteSingles/SilverSingles sites!
 
eHarmony was copycatted in several countries like
the online dating sites EliteSingles in Canada, Australia, USA, UK, Chile, Mexico; eDarling in Spain, German, France, Russia;
also TeAmo in Russia is another copycat of eHarmony;
esync (eSynchrony) in Singapore,
MiMediaManzana in Colombia, Peru, Mexico, Chile, etc.,
Marrily in India
and
LemonSwan in Germany and other countries. 


Please see: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

Last May 2016, I suggested USA FTC investigate several online dating sites for misleading statements, false claims, overpromises.
Like Match, eHarmony, Zoosk, OkCupid, EliteSingles (Affinitas GmbH.) copycat of eHarmony, Tinder and others.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/suggested-usa-ftc-investigate-several.html

Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF5 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

The demise of MiMediaManzana, copycat of eHarmony

https://www.alexa.com/siteinfo/mimediamanzana.com
https://www.similarweb.com/website/mimediamanzana.com#overview
Peru
https://www.alexa.com/siteinfo/mimediamanzana.pe
https://www.similarweb.com/website/mimediamanzana.pe#overview
Colombia
https://www.alexa.com/siteinfo/mimediamanzana.co
https://www.similarweb.com/website/mimediamanzana.co#overview
Mexico
https://www.alexa.com/siteinfo/mimediamanzana.mx
https://www.similarweb.com/website/mimediamanzana.mx#overview
Chile
https://www.alexa.com/siteinfo/mimediamanzana.cl
https://www.similarweb.com/website/mimediamanzana.cl#overview

MiMediaManzana CEO new interview.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/mimediamanzana-ceo-new-interview.html

MiMediaManzana (from Peru) eHarmony style copycat GAME OVER by Alexa.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/mimediamanzana-from-peru-eharmony-style.html

Alexa and SimilarWeb show NO rising tide for Online Dating Industry in 2017
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/12/alexa-and-similarweb-show-no-rising.html


The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences) or other system that learns your preferences (READ machine learning)
Also do not mistake "artificial intelligence" with a behavioural recommender system.
Please do not call AI to any silly recommender system that learns your preference.


Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

MiMediaManzana CEO new interview.

http://elcomercio.pe/zona-ejecutiva/tendencias/como-hace-startup-llegar-al-millon-usuarios-noticia-1977791

The CEO says MiMediaManzana  failed to be the eHarmony copycat for Latam Countries.
Same as EliteSingles by Affinitas GmbH. that can not outperform eHarmony Inc
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/02/another-eharmony-style-copycat.html
Now moves to mobile. Plans to monetize.
Operating at a loss since started.
1,000,000 registered users, but ...
100,000 active users from Peru, Mexico, Chile and Colombia. Pacific Alliance countries.
Churn rate of 100% every 3 or 4 months!
80% of traffic comes from smartphones.


But Alexa shows MiMediaManzana (from Peru) is GAME OVER.
http://www.alexa.com/siteinfo/mimediamanzana.cl
http://www.alexa.com/siteinfo/mimediamanzana.pe
http://www.alexa.com/siteinfo/mimediamanzana.co
http://www.alexa.com/siteinfo/mimediamanzana.mx
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/mimediamanzana-from-peru-eharmony-style.html

MiMediaManzana (from Peru) eHarmony style copycat. Data from a magazine
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/mimediamanzana-from-peru-eharmony-style.html

This is part of Online Dating Spanish "war" in Mexico  and other LaTam Countries, not only USA
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/it-is-not-dear-eharmony-member-it-is.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/online-dating-spanish-war-in-mexico.html
involving several Online Dating Companies!


The future of mobile is desktop!
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/ukom-online-personals-who-kicks-off-new.html

German online dating sites, some fresh data from Alexa
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/03/german-online-dating-site-some-fresh.html

Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry

All other proposals are NOISE and perform as placebo.

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

 
Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/very-easy-to-copycat-eharmony-but-very.html
  
Please read: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

It is not "Dear eHarmony member". It is eHarmony Inc. and Affinitas GmbH. WAR

http://www.onlinepersonalswatch.com/news/2017/01/eharmony-keeps-enhancing-its-communication-platform.html

There is a WAR between eHarmony Inc. and Affinitas GmbH. (EliteSingles / eDarling sites, copycats of eHarmony)
http://www.alexa.com/siteinfo/eharmony.com
http://www.alexa.com/siteinfo/elitesingles.com
http://www.alexa.com/siteinfo/eharmony.ca
http://www.alexa.com/siteinfo/elitesingles.ca

EliteSingles (Affinitas GmbH.) CEO thinks he can beat eHarmony with its copycat.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/12/elitesingles-affinitas-gmbh-ceo-thinks.html

eDarling Chile and eDarling Mexico rebrand to EliteSingles Chile and EliteSingles Mexico
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/edarling-chile-and-edarling-mexico.html

eHarmony CEO talks stupidities with Mark Brooks. NO INNOVATION AT ALL for eHarmony!
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/12/about-article-eharmonys-new-ceo-grant.html


MiMediaManzana (from Peru) eHarmony style copycat GAME OVER by Alexa.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/mimediamanzana-from-peru-eharmony-style.html
eSynchrony rebrands to esync and relaunches site. (eHarmony style copycat)
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/12/esynchrony-rebrands-to-esync-and.html
 

eHarmony is ONLY a 16++++++  years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.The Big Five normative test used by eHarmony and EliteSingles/eDarling, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
They should be terminated ASAP.
The Online Dating Industry needs innovations, not FRAUDS!
Moreover, their Management Team should be in JAIL for FRAUD.


Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/very-easy-to-copycat-eharmony-but-very.html
   
 

MiMediaManzana (from Peru) eHarmony style copycat GAME OVER by Alexa.

This is part of Online Dating Spanish "war" in Mexico  and other LaTam Countries, not only USA

http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/online-dating-spanish-war-in-mexico.html
involving several Online Dating Companies!

Quite similar to Affinitas GmbH. (EliteSingles)
Can not outperform eHarmony Inc.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/12/elitesingles-affinitas-gmbh-ceo-thinks.html

eDarling Chile and eDarling Mexico rebrand to EliteSingles Chile and EliteSingles Mexico
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/edarling-chile-and-edarling-mexico.html

Another eHarmony style copycat: MiMediaManzana (from Peru)
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/02/another-eharmony-style-copycat.html
Mi Media Manzana review (My Half Apple) / PART 3
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/02/mi-media-manzana-review-my-half-apple.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/mimediamanzana-from-peru-eharmony-style.html

eHarmony CEO talks stupidities with Mark Brooks. NO INNOVATION AT ALL for eHarmony!
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/12/about-article-eharmonys-new-ceo-grant.html

eHarmony: Spanish speaking Latinos believe it is easier to find true love with another Latino
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/12/eharmony-spanish-speaking-latinos.html

eSynchrony (eHarmony style copycat) rebrands to esync and relaunches site.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/12/esynchrony-rebrands-to-esync-and.html

First Exclusively Spanish-Focused White Label Platform Ole Dating ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/12/first-exclusively-spanish-focused-white.html

Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry

All other proposals are NOISE and perform as placebo.

Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/very-easy-to-copycat-eharmony-but-very.html

Indian based online gaming company that plans to copycat .... eHarmony! They think they can use 16PF test in a game.

But serious daters do not want gamification.
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/09/indian-company-plans-to-copycat.html

Moreover eHarmony was copycatted in several countries like the online dating sites EliteSingles in Canada, Australia, USA, UK; eDarling in Spain, German, France, Russia; also TeAmo in Russia is another copycat of eHarmony. eSynchrony in Singapore, MiMediaManzana in Colombia, Peru, Mexico, Chile, etc.

Informant said:
"a new age gamification manner that will be marketed worldwide for people to find their perfect match."
I replied:
The perfect match does not exist.
It will only exist a pool of compatible persons, not more than that.
They can not promise a perfect match

 "16PF personality tests through gaming tasks"
The 16PF test costs USD100,000 per language and norm, and will be impossible to incorporate in a game due to high distortion.

Example: Dewey color system.
http://www.deweycolorsystem.com/
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/06/12like-visualdna-and-hoax.html
In compatibility matching methods there are 2 steps:
1) to objectively measure personality traits (with the 16PF5 test or similar) without distortion.
2) to calculate compatibility (personality similarity) between prospective mates
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/05/if-you-plan-to-useoffer-16pf5.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/03/paper-on-similarity-between.html

"Direct Q and A for today's generation is boring we need to make the process fun."
Same mistakes as eHarmony, they plan to gamify a serious proposal, and they will fail of course!
Still waiting online gaming company Etermax, owner of Trivia Crack app to launch online dating app similar to Tinder/Badoo.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/still-waiting-etermax-owner-of-trivia.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/08/eharmony-engineers-try-to-get-to-heart.html

Please see:
Shaadi Takes 25% In Thrill
http://www.onlinepersonalswatch.com/news/2015/01/shaadicom-takes-25-in-thrill.html
Happn Is Now In India, And Is Not Afraid Of Competition
http://www.onlinepersonalswatch.com/news/2016/05/happn-is-now-in-india-and-is-not-afraid-of-competition.html
There's No Algorithm For Chemistry, Says Tinder India CEO Taru Kapoor
http://www.onlinepersonalswatch.com/news/2016/07/there-is-no-algorithm-for-chemistry-says-tinder-india-ceo-taru-kapoor.html 

MiMediaManzana (from Peru) eHarmony style copycat. Data from a magazine

http://mimediamanzana.pe/blog/online-dating-noticias/mi-media-manzana-la-start-up-para-buscar-pareja-mas-exitosa-de-la-region-comparte-su-modelo-de-negocio


Quite similar to Affinitas GmbH.
Can not outperform eHarmony Inc.
Founded in October 2013 by 3 workaholics Managing Directors with no previous experience in the Online Dating Industry.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/02/another-eharmony-style-copycat.html
MiMediaManzana is a eHarmony-style copycat online dating proposal for serious daters like EliteSingles by Affinitas GmbH.
Operating at a loss since started.
800,000 daily users from Peru, Mexico, Chile and Colombia. Pacific Alliance countries.
70% of traffic comes from smartphones.
They need over USD600,000 in a third round of funding.
Think mobile is the future.

Managing Directors can not innovate in the Online Dating Industry.

It will be a case of study for ....  "Stupid Investors' series"
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/big-five-german-failures-in-online.html


Suggested USA FTC investigate several online dating sites for misleading statements, false claims, overpromises.
Like Match, eHarmony, Zoosk, OkCupid, EliteSingles (Affinitas GmbH.) copycat of eHarmony, Tinder and others.   
 http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/suggested-usa-ftc-investigate-several.html 
  


EliteSingles (Affinitas GmbH.) Silly Global Rebrand WITH NO INNOVATION! 
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/elitesingles-affinitas-gmbh-silly.html

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/two-silly-conferences-for-online-dating.html
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.  
Please read: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms.

http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/lifeproject-method-versus-eharmony.html 

The next wave of innovation!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/06/the-next-wave-of-innovation.html

What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.  All other proposals are NOISE and perform as placebo.

Another eHarmony style copycat: MiMediaManzana (from Peru)

I had reviewed MiMediaManzana several times, now received redesign, it looks as a good eHarmony style copycat.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/02/mi-media-manzana-review-my-half-apple.html
Instead of the normative Big Five test, it uses an ipsative proprietary test quite similar as the one used at  Chemistry (by Dr. Helen Fisher; A 56-item temperament measure, the Fisher-Rich-Island Neurochemical Questionnaire (FRI-NQ) was used to assess compatibility between participants.)

Please remember: 
Ipsative tests are based on forced choice questions and responses. Each choice is scored. These scores can only represent the relative strengths of the person being tested and cannot be compared to any other individuals. Such tests can typically be identified in the marketplace by the test asking the person to ‘describe themselves’.
Unfortunately, all ipsative tests (self-descriptive questionnaires) like Myers-Briggs Type Indicator (MBTI) or DISC (Dominance, Inducement, Submission, and Compliance) or the Swiss 16PT are obsolete.

Normative tests measure quantifiable characteristics on individual scales. These scales can vary independently. Also the scores can measure the characteristics of an individual against confirmed patters of normality (e.g. normal distribution or Gaussian distribution). Normative testing allows people to be compared to particular groups, populations, or jobs.
Normative testing generally has a higher validity than ipsative.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/03/misuse-of-normative-tests-by-some.html

The 4 biggest eHarmony's copycats
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/02/the-4-biggest-eharmonys-copycats.html 

With less than USD10 Million you can copycat eHarmony 
or
 innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever.