Tinder's CMO: The Rise Of Gen Z, Authenticity + The New Definition Of IRL

It became way to meet people, not just in digital but also in real life (IRL).
Tinder the most iconic, innovative brand for Gen Z.
For example, a nineteen year old spends five hours a day on social media and on their computers. To them, that is real life.
https://www.forbes.com/sites/billeehoward/2019/06/16/tinders-cmo-jenny-campbell/#399cc93019ed

Please compare to:
BRAZIL, research, "Why are some young people not using dating apps any more?"
https://onlinedatingsoundbarrier.blogspot.com/2019/06/brazil-research-why-are-some-young.html

WSJ article: For Teens, Romances Where the Couple Never Meets Are Now Normal
http://onlinedatingsoundbarrier.blogspot.com/2019/05/wsj-article-for-teens-romances-where.html

Yahoo article: What is the future of online dating? BOTS
http://onlinedatingsoundbarrier.blogspot.com/2019/06/yahoo-article-what-is-future-of-online.html

The Online Dating Industry Loves Artificial Intelligence
http://onlinedatingsoundbarrier.blogspot.com/2019/06/the-online-dating-industry-loves.html

"Magic Lab's move will be interesting to watch" says analyst from Online Dating Industry
http://onlinedatingsoundbarrier.blogspot.com/2019/06/magic-labs-move-will-be-interesting-to.html

But perhaps ..... online dating sites post fake profiles to lure subscribers?
http://onlinedatingsoundbarrier.blogspot.com/2019/02/article-about-are-online-dating-sites.html

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The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views".  

Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF6 test instead and another method to calculate similarity.


High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
 
Without offering the NORMATIVE 16PF6 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.
 
WorldWide, there are over 5,000 (five thousand) online dating sites:

- but no one is using the 16PF6 (or similar) to assess personality of its members!

- but no one calculates similarity with a quantized pattern comparison method!

- but no one can show Compatibility Distribution Curves to each and every of its members!!! i.e. if you are a man seeking women, to show how compatible you are with a 20,000,000 women database, and to select a bunch of 100 women from 20,000,000 women database.

- but no one is scientifically proven!  No actual online dating site  is "scientifically proven" because no one can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships (and very low divorce rates) than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for the majority (over 90%) of its members.

The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html