Badoo new June 2019 campaign / rebrand

http://www.socialsongbird.com/2019/06/dating-giant-badoo-nears-500-million.html
https://www.marketingdirecto.com/anunciantes-general/anunciantes/badoo-app-citas-online-renueva-marca-seamos-honestos
Same dog with new necklace. Same book with new cover.

It is said Badoo is run by Russian Mafia in the spyware business.
https://www.gdt.guardiacivil.es/webgdt/alertas_gdt.php?id=140
Now they are in big war with Tinder (Match Group)
https://www.globaldatinginsights.com/featured/interview-badoo-cmo-announces-major-rebrand/

My bet: Badoo is afraid of Facebook dating

about article "Pregnancy is making Bumble CEO rethink parental work policies"
http://onlinedatingsoundbarrier.blogspot.com/2019/06/about-article-pregnancy-is-making.html
MY BET and reading between lines: She wants to sell her stake in Bumble and get rid of Badoo CEO (who has 78%+ stake in Bumble?)

The owner of dating app Bumble (Magic Lab) said it plans to spend USD100 Million
http://onlinedatingsoundbarrier.blogspot.com/2019/06/the-owner-of-dating-app-bumble-magic.html

"Magic Lab's move will be interesting to watch" says analyst from Online Dating Industry
http://onlinedatingsoundbarrier.blogspot.com/2019/06/magic-labs-move-will-be-interesting-to.html

No IPO for Badoo and no IPO for Bumble?
https://onlinedatingsoundbarrier.blogspot.com/2018/03/no-ipo-for-badoo-and-no-ipo-for-bumble.html
UPDATE: https://www.prnewswire.com/news-releases/andrey-andreev-consolidates-badoo-bumble-chappy-and-lumen-into-new-entity-magic-lab-300869202.html


Badoo NOT ON SALE, Founder talks at GQ magazine
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/02/badoo-not-on-sale-founder-talks-at-gq.html

Badoo founder does not consider Tinder a competitor
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/02/badoo-founder-does-not-consider-tinder.html

BI article: The reclusive CEO of dating app Badoo on his app's redesign
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/bi-article-reclusive-ceo-of-dating-app.html