Dr. Dan Ariely had written the book The Honest Truth About Dishonesty: How We Lie to Everyone, Especially Ourselves.
I think any C-level online dating executive and many daters should read that book.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%).
Dr. Dan Ariely cites Enron in the introduction, but I think Facebook will be like Enron soon.
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