Badoo, social discovering ?

Mark Brooks had recently interviewed Ms. Jessica Powell from Badoo.

Badoo is under fraud investigation in several countries.

Badoo uses dishonest tactics to increase its database, there are several fake profiles there.

Conversion rate is less than 1% in South American countries.

Badoo offers to pay using SMS via your cell phone, but there were (several) complaints about up to 8 hours of delay from when you send the SMS and your profile is set in top visibility.
Women do not like location awareness features because they feel being hunted by men.

People do not pay for social discovering, for finding new friends, they will pay only for high effective compatibility matching.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient.