In a previous post I had written about the new PersonalityML markup language.
The article/paper " PERSONALITYML: A MARKUP LANGUAGE TO STANDARDIZE THE USER PERSONALITY IN RECOMMENDER SYSTEMS . Revista GEINTEC- Gestão, Inovação e Tecnologias, v. 2, p. 255-273, 2012." explains that approach, but it is not necessary to develop/create a new markup language to include personality traits of users/daters for the Personality Based Recommender Systems Arena or the Online Dating Industry.
The RIGHT approach to innovate in the Personality Based Recommender Systems Arena is exactly the same approach to innovate in the Online Dating Industry.
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